What if your home could understand your daily routine, anticipate your needs and make everyday chores a little easier?
That is the vision behind the newly launched LG Life’s Good AI Home, an immersive smart home experience zone at the Harvey Norman Millenia Walk flagship store in Singapore.
Officially launched on 30 October 2026, the space brings together LG’s latest connected appliances, entertainment systems and AI-powered technologies in a realistic home setting, allowing visitors to see how these innovations could fit into their everyday lives.
Developed through a collaboration between LG Electronics Singapore and Harvey Norman, the experience zone is described by the companies as the world’s first anchor LG AI Home Experience Zone.
Rather than displaying appliances as standalone products, the revamped showroom demonstrates how different devices can work together to create a more convenient, personalised and connected living environment.
A Glimpse into the AI-Powered Home
At the heart of the experience is LG’s concept of Affectionate Intelligence, the company’s approach to developing AI that responds to people’s routines, preferences and lifestyles.
A miniature LG AI Home diorama illustrates how an intelligent home could support its occupants throughout the day.
Imagine waking up to a home that has already adjusted its environment to suit your morning routine, or appliances that respond to your habits without requiring constant manual adjustments.
Through interactive demonstrations, visitors can explore LG’s vision of how AI could recognise routines, offer personalised recommendations and coordinate connected devices.
“At LG, we believe AI should do more than connect devices. It should make everyday life easier, more convenient, and more enjoyable,” said Fabian Lee Kunho, Managing Director of LG Electronics Singapore.
The experience is designed to make the possibilities of connected living more tangible, helping visitors understand how AI-powered technologies might eventually become part of their homes.
An Immersive Entrance with Curved OLED Displays
The experience begins with a striking visual installation featuring six seamlessly connected 55-inch curved OLED displays.
Part of LG’s OLED Flexible Curved Open Space Signage, the installation creates an immersive digital entrance that showcases the flexibility and visual capabilities of OLED technology.
The curved screens demonstrate how display technology can be integrated into architectural spaces, going beyond conventional flat television screens.
From here, visitors are guided through a series of home-inspired zones, including a kitchen, laundry and styling area, living room and newly added kids’ room.
Each space highlights a different aspect of LG’s connected home ecosystem.
Smarter Kitchen Solutions for Modern Homes
The kitchen zone focuses on appliances designed to make cooking, food storage and kitchen planning more convenient.
One highlight is the LG Fit & Max French Door Refrigerator with Zero Clearance, which addresses a familiar challenge in modern homes: limited space around large appliances.
Its design allows the refrigerator doors and drawers to open fully even when the unit is positioned flush against adjacent walls or cabinetry.
This could be particularly useful for homeowners planning fitted kitchens, where refrigerator placement and door clearance are important considerations.
The space also showcases LG’s range of built-in kitchen appliances, including a hood, induction hob and oven.
Together, these appliances demonstrate how integrated designs can create a cleaner, more streamlined kitchen while supporting everyday cooking needs.
For visitors planning a home renovation or kitchen upgrade, the showroom provides an opportunity to see how these appliances might fit within a coordinated kitchen layout.
Taking the Work Out of Laundry
Laundry is another area where LG is showcasing its latest appliance innovations.
The dedicated laundry and styling zone features the LG WashTower, a vertically stacked washing machine and dryer designed to combine two essential laundry appliances in a space-efficient configuration.
It incorporates several LG technologies, including AI Direct Drive (AI DD), TurboWash and 6 Motion Technology, which are designed to optimise washing performance and fabric care.
The vertical configuration may appeal to households looking to maximise available laundry space without placing a separate washer and dryer side by side.
Also on display is the LG Styler, a smart steam closet designed to refresh and care for clothing.
Equipped with Dual TrueSteam technology, the appliance uses steam to help refresh, sanitise and dry garments without relying on conventional soaps or harsh cleaning chemicals.
It offers an alternative approach to caring for garments that may not require a full wash after every wear, such as jackets and other frequently used clothing.
Together, the WashTower and Styler demonstrate how technology can support different stages of clothing care, from washing and drying to refreshing garments between uses.
Connected Entertainment and Smarter Living Spaces
Moving into the living area, visitors can explore how LG’s entertainment and home comfort technologies fit into a connected household.
A major attraction is the 97-inch LG OLED evo AI G6 Smart TV, paired with the LG S90TY Dolby Atmos soundbar.
The large OLED display creates a cinema-like viewing experience, while the accompanying soundbar is designed to deliver more immersive audio for movies, television and other entertainment.
The space also features the StanbyME 2 Max Moveable Screen, highlighting a more flexible approach to home entertainment that is not necessarily tied to a fixed television position.
Beyond entertainment, LG showcases products designed to support comfort and indoor air quality.
These include the PuriCare AeroBooster and PuriCare AeroCat Tower Air Purifier, alongside the DualCool AI Air Conditioner.
The combination illustrates LG’s wider approach to connected living, where entertainment, climate control and air purification can form part of a broader home technology ecosystem.
A New Kids’ Zone for Family Living
One of the additions to the revamped showroom is a dedicated Kids’ Zone, designed to demonstrate how smart home technologies can accommodate different members of the household.
The family-oriented space brings together LG appliances and connected solutions in a setting that reflects everyday living with children.
Rather than focusing solely on individual products, the display explores how home technology could support different activities, preferences and comfort needs within the same household.
It also broadens the showroom’s appeal to families considering how smart devices might fit into their future homes.
Making Smart Home Technology Easier to Understand
While AI-powered appliances and connected home systems are becoming increasingly common, understanding how they work together can still be challenging for consumers.
The LG Life’s Good AI Home aims to bridge that gap by allowing visitors to experience the technologies in a more familiar environment.
Instead of comparing appliances solely through specification sheets, shoppers can see their design, placement and potential uses within realistic living spaces.
The experience also reflects Harvey Norman’s continued emphasis on experiential retail, where physical stores provide opportunities to explore technology beyond conventional product displays.
“Our partnership with LG has grown from strength to strength over the years, and we are honoured to partner with them on the world’s first anchor LG AI Home Experience Zone, located within our flagship store,” said Bernice Kwok, Managing Director of Harvey Norman Singapore and Malaysia.
For homeowners, particularly those planning renovations or upgrading multiple appliances, the showroom offers a useful starting point for visualising a more integrated home.
Where to Experience the LG Life’s Good AI Home
The LG Life’s Good AI Home is located on Level 1 of the Harvey Norman Millenia Walk flagship store in Singapore.
