ASUS has unveiled its global Upgrade What Matters giveaway contest, spotlighting the importance of flexible PC upgrades in today’s performance-driven landscape. Running from March 9 to May 18, 2026, the campaign gives participants a chance to win a share of prizes worth over US$13,000, including next-gen components like AMD and Intel 800 series motherboards and CPUs, high-speed DDR5 memory kits, and even a flagship ROG Astral GeForce RTX 5080 graphics card. To join, users simply need to follow the entry steps on the official contest site, with terms and conditions applying.
The prize pool is stacked with premium ASUS and ROG hardware designed for gamers, creators, and PC enthusiasts alike. Top bundles include combinations such as the RTX 5080 GPU paired with a ROG Thor 1200W Platinum III PSU, as well as setups featuring high-end motherboards like the ROG Crosshair X870E Dark Hero, liquid cooling solutions like the ROG Ryuo IV SLC 360 ARGB, and processors such as the AMD Ryzen 7 9700X. Additional rewards range from DDR5 memory kits by Corsair and TeamGroup to peripherals like the ROG Azoth 96 HE keyboard, ROG Keris II Origin mouse, and ROG Cetra Open wireless earbuds. Exclusive Reddit prize bundles further expand the lineup with complete power-ready builds.
Build Better, Perform Faster with ASUS Innovations
At the heart of the campaign is ASUS’ latest ecosystem of PC components engineered for performance, efficiency, and ease of use. The new AMD and Intel 800 series motherboards are optimised for DDR5 memory, featuring technologies like NitroPath DRAM, DIMM Fit, DIMM Fit Pro, and ASUS Enhanced Memory Profile (AEMP), all aimed at improving stability, compatibility, and overclocking potential.
On the graphics front, ASUS GeForce RTX 50 Series GPUs leverage the cutting-edge NVIDIA Blackwell architecture, delivering major gains in gaming and AI-powered workloads with support for technologies like DLSS 4.5. Enhanced cooling systems, including vapour chambers, Axial-tech fans, and large heatsinks, ensure sustained performance under heavy loads. Complementing this are ASUS power supplies with ATX 3.1 and PCIe 5.1 support, offering reliable and efficient power delivery for modern builds.
ASUS also continues to refine cooling with its all-in-one liquid coolers, introducing the AIO Q-Connector, a streamlined, cable-reducing solution that simplifies installation while maintaining strong thermal performance.
Curated PC Builds for Every User
To further inspire upgrades, ASUS is showcasing curated PC configurations across three key categories: Gaming, Content Creation, and Everyday Computing.
These builds range from essential setups to extreme-tier machines, helping users identify upgrade paths without committing to a full system overhaul.
Each configuration integrates ASUS 800 series motherboards with the latest RTX 50 or Radeon RX 9000 series GPUs, along with matching PSUs and AIO coolers for a cohesive and optimised build experience.
Bonus Promotion: Free Game with Purchase
As part of its global promotions, ASUS is also offering a free copy of Resident Evil Requiem for PC with selected ASUS and ROG product purchases, adding extra value for those planning their next upgrade.
With a strong mix of high-end prizes, cutting-edge technologies, and practical upgrade inspiration, the Upgrade What Matters campaign reinforces ASUS’s focus on helping users build smarter, faster, and more efficient PCs.
To join the ASUS Upgrade What Matters, click here.
