German haute horlogerie maison A. Lange & Söhne has unveiled its newly transformed flagship boutique at ION Orchard, reaffirming Singapore’s importance as a key hub for fine watchmaking in the Asia-Pacific region. Officially opened in October 2025, the two-storey boutique marks a significant milestone for the brand, offering its most expansive retail space in the region and a more immersive way to experience Lange’s watchmaking philosophy.
Spanning 211 square metres across two levels, the new flagship reflects the manufacturer’s ethos of tradition paired with constant innovation. Designed as an architectural expression of its motto “never stand still,” the boutique seamlessly blends contemporary design with classical elements rooted in Saxon watchmaking heritage. From the moment visitors step inside, the space is crafted to encourage exploration, conversation, and discovery.
A defining centrepiece of the boutique is the striking nine-metre-high “Wall of Parts.” Showcasing all 451 individual components of the ZEITWERK movement, the installation visually connects both storeys and offers a rare, educational glimpse into the complexity behind Lange’s mechanical mastery. Guests can admire the movement’s components from the ground floor, along the staircase ascent, and from the upper level, reinforcing themanufacturer’ss dedication to transparency and craftsmanship .
The ground floor welcomes visitors with a digital “History Wall” that introduces the brand’s rich heritage, alongside vitrines presenting timepieces from all of A. Lange & Söhne’s watch families. Curated historic pocket watches further underscore the maison’s legacy of precision and finishing excellence. The interior palette of black and grey tones is softened by white walls, textured surfaces, and plush furnishings, creating an atmosphere that is refined yet inviting.
Ascending the sweeping staircase, guests arrive at the upper level, which transitions into a more intimate and luxurious setting. This private floor houses two sales salons, a lounge, a presentation and theatre section, and an exclusive watchmaking experience corner. Framed by elegant bookcases, objets d’art, and rare timepieces, the space is designed for deeper engagement, personalised consultations, and meaningful exchanges between collectors and the brand.
Commenting on the opening, CEO Wilhelm Schmid shared that the new flagship represents both a retail milestone and a reflection of the brand’s continuous evolution. Beyond showcasing exceptional timepieces, the boutique embodies A. Lange & Söhne’s commitment to creating memorable experiences for watch enthusiasts in Singapore and across the region.
With its thoughtfully designed spaces and immersive storytelling, the new ION Orchard flagship sets a new benchmark for luxury watch retail, inviting collectors to experience the art of fine watchmaking at its most refined.
