Swiss luxury watchmaker TAG Heuer has unveiled not one, but two new milestones in connected watchmaking: the TAG Heuer Connected Calibre E5, marking the brand’s fifth-generation smartwatch.
The TAG Heuer Connected Calibre E5 x New Balance Edition, created in partnership with the iconic athletic brand. Together, these launches showcase the brand’s commitment to blending cutting-edge digital innovation with the timeless precision of Swiss craftsmanship.
A Decade of Digital Watchmaking Excellence
For ten years, TAG Heuer has redefined what a luxury connected watch can be. The Connected Calibre E5 represents the brand’s most advanced creation yet — a fusion of mechanical artistry and intelligent design.
Available in both 45mm and a new, more compact 40mm case, the collection refines TAG Heuer’s design language with sleeker lines, seamless strap integration, and sophisticated materials ranging from polished steel to black DLC-coated titanium.
Inside beats the TAG Heuer OS, the brand’s proprietary operating system, developed entirely in-house. It delivers a faster, cleaner interface with customizable widgets for heart rate, activity tracking, and weather updates. Pairing speeds are five times faster than before, while full iPhone compatibility ensures a seamless ecosystem for every user.
Battery life has been optimised to last up to three days on the 45mm version and two on the 40mm, with fast-charging that delivers a full day’s use in under 40 minutes.
Beyond its elegant form, the watch doubles as a performance partner — from structured running plans to precision golf tracking across 40,000 mapped courses worldwide.
Dual-band GPS, advanced wellness tracking, and upcoming sleep analysis features cement its position as one of the most complete digital timepieces ever made.
A Fusion of Performance and Precision: The New Balance Edition
In an unexpected yet inspired collaboration, TAG Heuer and New Balance join forces for the Connected Calibre E5 40mm x New Balance Edition, accompanied by the co-branded FuelCell SuperComp Elite v5 running shoe. Designed for athletes who live by data and discipline, the partnership unites two worlds: Swiss horology and performance running.
Encased in lightweight black DLC-coated titanium, the 40mm New Balance Edition merges endurance and elegance. Its violet-accented dial syncs directly with training metrics via the TAG Heuer app, while the exclusive Cushion Comfort System strap borrows advanced textiles from New Balance footwear for optimal fit and flexibility. The design extends even to packaging — each set ships in co-branded boxes featuring embroidered details and a custom sockliner to tie wrist and foot in a unified visual language.
The collaboration goes beyond aesthetics. The TAG Heuer Connected app now offers six New Balance–developed training plans — from the “First 10K Challenge” to “Marathon Mastery.” Guided sessions, on-screen pacing tools, and automatic progress tracking help athletes refine their form and maintain consistency without needing a phone during runs.
A Call to Move with Intention
Together, these two releases represent the next evolution in TAG Heuer’s “Designed to Win” philosophy — where luxury meets purpose, and craftsmanship meets data.
The TAG Heuer Connected Calibre E5 elevates connected timekeeping into a refined, emotional experience, while the New Balance Edition translates that same precision into motion.
The Connected Calibre E5 it’s retails starting S$2,200, and the Connected E5 New Balance edition retails at S$2,850.
Find out more here.
