Samsung Electronics Singapore has unveiled its most advanced lineup of AI-powered TVs and soundbars at the Unbox & Discover 2025 event. Leading the charge in redefining the future of home entertainment, the new range introduces Samsung Vision AI, a breakthrough platform that transforms screens into intuitive, intelligent companions.
The 2025 lineup includes the flagship Neo QLED 8K, Neo QLED 4K, OLED, and Lifestyle TVs, along with a new generation of soundbars designed to elevate everyday living.
Samsung Vision AI represents a major leap in how TVs interact with their users. By combining environmental awareness, user preference learning, and autonomous adaptation, Samsung TVs now deliver highly personalised viewing experiences. Features like Generative Wallpaper turn screens into dynamic art canvases that reflect your mood or setting. At the same time, Universal Gestures let users control their TV using simple hand motions via a Galaxy Watch.
All of these features are accessible through the new One UI Tizen, now available across the 2025 range. This user-friendly interface brings a smartphone-like experience to the big screen, including the ability to create individual user profiles with curated content suggestions.
Art lovers will appreciate the expanded access to the Samsung Art Store, now available not only on The Frame but also on Neo QLED 8K, 4K, and QLED models. At the core of the 2025 TV range is a significant advancement in both picture and sound quality, driven by artificial intelligence (AI).
Neo QLED 8K QN990F
The Neo QLED 8K QN990F headlines the 2025 lineup as Samsung’s most powerful TV to date. Powered by the NQ8 AI Gen3 Pro processor, it uses 8K AI Upscaling Pro to elevate lower-resolution content with exceptional clarity.
Motion Xcelerator 240Hz ensures smooth motion for gaming and sports, while AI Motion Enhancer Pro sharpens fast-moving visuals and text. Object Tracking Sound Pro with Dolby Atmos delivers immersive audio that follows the action on screen. The addition of Glare-Free technology and a new Wireless One Connect Box allows for a sleek, cable-free setup with more flexible installation.
Neo QLED 4K QN90F (and QN85F, QN80F, QN70F)
Samsung’s 2025 Neo QLED 4K range features its most extensive lineup yet, with models QN90F, QN85F, QN80F, and QN70F. The flagship QN90F is equipped with the NQ4 AI Gen3 Processor, offering impressive 4K upscaling and Neo Quantum HDR+ for enhanced brightness and realism.
Quantum Matrix Mini LEDs ensure precise contrast and colour control, while Glare-Free technology and Motion Xcelerator 165Hz enhance viewing flexibility and performance in any lighting environment.
OLED S95F
The refreshed OLED S95F pushes OLED performance to new heights. With OLED Glare-Free technology, it eliminates reflections and maximises visual clarity even in bright environments.
Backed by OLED HDR Pro and Pantone®-validated colours, the S95F delivers deep blacks, vibrant tones, and full-screen brightness. It is powered by the NQ4 AI Gen3 Processor, which optimises every frame and upscales content to 4 K. Gamers will also enjoy ultra-smooth performance with Motion Xcelerator 165Hz.
The Frame Pro
Samsung has enhanced its iconic Frame series with the introduction of The Frame Pro, now featuring Neo QLED picture quality for brighter visuals, sharper contrast, and improved local dimming.
Designed for those who want their TV to double as an art piece, The Frame Pro displays stunning artwork and entertainment content equally well. It is powered by the NQ4 Gen3 AI Processor and comes with the Wireless One Connect Box, enabling cleaner, more adaptable installations.
HW-Q990F Soundbar
To complement the 2025 TV lineup, Samsung introduced the HW-Q990F, a powerful soundbar that sets a new benchmark in home audio. It features dual active subwoofers in a sleek new cube design for deep, precise bass and low-frequency clarity.
AI-powered features include Dynamic Bass Control, Q-Symphony for synchronised surround sound, and Active Voice Amplifier Pro, which isolates dialogue from background noise for a more immersive experience.
HW-QS700F Soundbar
The HW-QS700F offers a space-saving design without sacrificing performance. Whether wall-mounted or placed on a shelf, it’s built-in gyro-sensor automatically adjusts audio output based on orientation, delivering optimal sound in any configuration.
This makes it an ideal choice for smaller spaces or flexible setups.
With 19 consecutive years as the world’s number one TV brand, Samsung continues to lead the way in innovation that is not only smarter but also more human-centric. To learn more or to pre-order, visit www.samsung.com/sg/tvs/pre-order.
