After a strong debut in 2024, NNIO is officially launching in Singapore this May, bringing its sleek, no-fuss home appliances to local consumers. Known for blending minimalist design with smart functionality (minus the hefty price tag), NNIO offers a fresh take on home essentials that are built for today’s fast-paced, space-conscious living. For busy, tech-savvy Singaporeans, NNIO delivers high-performance products that are stylish, practical, and made to fit perfectly into compact urban homes.
As a homegrown brand, NNIO understands the unique needs of Singapore households, where over 90% of residents are homeowners and value appliances that genuinely enhance daily comfort. From thoughtful design to fair pricing, NNIO’s mission is simple: create reliable, functional, and aesthetically pleasing products that make life easier.
“We don’t create products just to have something new,” says Co-Founder and Managing Director Tan Beng Kwee. “We take time to understand what people need, improve on what’s out there, and deliver real value through strong partnerships with our manufacturers.”
Smart Simplicity: Elevating the Everyday
NNIO’s product lineup is all about merging beauty with practicality. It’s a-Cool+ Cooling Comfort range includes fans, air circulators, and purifiers powered by energy-efficient BLDC motors. With whisper-quiet bladeless fans, 9-speed settings, and child/pet-safe designs, NNIO appliances are both high-tech and user-friendly.
The HEPA-14 Air Purifier even offers medical-grade filtration — ideal for allergy-prone households — and many items qualify for the Climate Vouchers Scheme, making them an eco-conscious choice, too.
In the kitchen, the C-Tasty+ air fryer series promotes healthy cooking with up to 80% less oil. Features like shake alerts ensure even results every time, and the pricing is perfect for everyday use.
Meanwhile, cleaning is covered by the V-Clean+ cordless vacuum range — lightweight, powerful, and designed with small apartments in mind. With thoughtful add-ons like dust mite brushes and air dusters, every detail is tailored for clutter-free, efficient living.
All NNIO products are made from sustainable materials, designed in-house, and manufactured directly to keep prices fair and quality consistent. The brand stands by its motto: own fewer things, but make each one count.
From Singapore to Southeast Asia
Backed by the experience of Tan Beng Kwee, who previously led one of Singapore’s top appliance brands to 50x revenue growth across Asia, NNIO has its sights set beyond the island. Already available in key Southeast Asian markets, NNIO is bringing Singapore’s high product standards to homes across the region, focusing on functional, affordable innovation that resonates with modern households.
Launch Promo & Where to Buy
NNIO’s first showroom officially opens on 28 May 2025. To celebrate, the first 100 customers who purchase in June will receive a free portable handheld fan (while stocks last).
You can find NNIO products at:
● Audio House, Best Denki, Courts, Harvey Norman, Mega Discount Store
● Online:
○ E-Store: www.nnio.asia
○ Shopee: shopee.sg/nnioofficialstore
○ Lazada: lazada.sg/shop/nnio
○ TikTok Shop: via mobile app
