

Apple has officially introduced its highly anticipated iPhone 16 series, including the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. These new models bring significant upgrades across the board, powered by the all-new A18 and A18 Pro chips.
Designed to take advantage of the cutting-edge Apple Intelligence system, the iPhone 16 lineup offers a more personalized, intuitive experience while ensuring privacy and security.
The entire iPhone 16 lineup features a sleek design with industry-leading durability, including Ceramic Shield and a water- and dust-resistant body.
Apple Intelligence allows users to interact with their devices in smarter ways, simplifying tasks with context-driven insights and integrating seamlessly across apps. This marks a new era of AI-powered capabilities, where technology works fluidly to enhance daily productivity while safeguarding user data.
iPhone 16 and iPhone 16 Plus: Built for Apple Intelligence
The iPhone 16 and iPhone 16 Plus bring a host of powerful new features, all aimed at making the user experience more intuitive and efficient.
Available in 6.1-inch and 6.7-inch sizes, the devices introduce Camera Control, a feature that lets users easily capture moments with a new click experience and tactile feedback.
An Action button to quickly access key functionalities. Powered by the A18 chip, the iPhone 16 lineup promises better battery life and superior performance, making AAA games run smoother than ever.
Both models feature a 48MP Fusion camera with 2x Telephoto options, next-generation Photographic Styles for personalized photo edits, and spatial photo and video capture for immersive experiences with Apple Vision Pro.

The camera system also introduces macro photography, enhanced by a new 12MP Ultra Wide lens.
iPhone 16 Pro and iPhone 16 Pro Max: The Pinnacle of Pro Performance
The iPhone 16 Pro and iPhone 16 Pro Max take things to the next level with the A18 Pro chip, larger display sizes (6.3-inch for the Pro and 6.9-inch for the Pro Max), and the introduction of pro-grade camera features.
Featuring a new 48MP Fusion camera with a faster quad-pixel sensor that enables 4K120 fps video recording in Dolby Vision, these new Pro models achieve the highest resolution and frame-rate combination ever available on iPhone. Additional advancements include a new 48MP Ultra Wide camera for higher-resolution photography, including macro; a 5x Telephoto camera on both Pro models; and studio-quality mics to record more true-to-life audio.
The durable titanium design is strong yet lightweight, with larger display sizes, the thinnest borders on any Apple product, and a huge leap in battery life — with the iPhone 16 Pro Max offering the best battery life on the iPhone ever. Along with the new internal design and advanced power management of iOS 18, larger batteries are optimised to offer a huge leap in battery life.
Camera Control — a seamless integration of hardware and software — enhances the pro camera system’s flexibility with a cutting-edge method for quickly launching the camera, capturing photos, and starting video recording. It features a tactile switch for a satisfying click, a high-precision force sensor for light press gestures, and a capacitive sensor for touch-based interactions. A new camera preview allows users to frame their shots and fine-tune settings like zoom, exposure, and depth of field by sliding their fingers across the Camera Control.

Additionally, the iPhone 16 Pro models include advanced audio capture with studio-quality mics, spatial audio for immersive listening, and machine-learning-powered wind noise reduction.
Apple Intelligence: The Future of Smartphone AI
The introduction of Apple Intelligence is a game-changer for the iPhone 16 series, combining Apple-built generative models with the security of Private Cloud Compute. It enhances everything from daily tasks to creative endeavours, including systemwide Writing Tools that help users proofread, rewrite, and summarize the text. Siri has also been redesigned to follow natural speech patterns and maintain context across commands.
With Camera Control, Apple Intelligence unlocks new ways to interact with the camera and use visual intelligence to learn about objects, places, and more. Image Playground, Genmoji creation, and enhanced Siri actions are set to roll out later this year, further expanding the iPhone’s AI capabilities.
Availability and Pricing
The iPhone 16 and iPhone 16 Plus will be available in bold colours including ultramarine, teal, pink, white, and black, starting at S$1,299 for the iPhone 16 and S$1,399 for the iPhone 16 Plus.
The Pro models will be offered in stunning titanium finishes, with prices starting at S$1,599 for the iPhone 16 Pro and S$1,899 for the iPhone 16 Pro Max.
Pre-orders for all models begin on September 13, with availability starting September 20.
Click here for a pre-order.