Dell Displays and PC Peripherals: Designed in Singapore, for the world (Part 2)

How Dell has maintained its leadership position for monitors for the past ten consecutive years

In a recent interview with Yoon Lee, Vice President of Displays at Dell Technologies, we discuss Dell’s journey as a leader in PC monitors, and how she leads her team here in Singapore to continue this legacy.

Q: What is the secret to Dell’s success in maintaining its position as the number one monitor company for the past 10 years?

Dell’s success can be attributed to its commitment to customer satisfaction, advanced research and development capabilities and a robust supply chain. Dell prioritises user needs, and listening to customer feedback ensures continuous improvement and customer satisfaction. Our engineers here also collaborate closely with our suppliers to stay ahead of the latest trends to achieve R&D excellence. Seamless availability and robust support complete the customer experience. That’s why having a reliable supply chain and service team is crucial. I believe this holistic approach is the reason why we’ve been holding down the top spot for monitor excellence for a decade now.

Q: Can you take us through a typical product development cycle, and how the team innovates to deliver the best user experience?

Dell monitors have always been at the forefront of technology innovation. Take our Alienware 32 4K QD-OLED Monitor for example, this monitor was created from scratch based on feedback from the gaming community and working closely with our suppliers. Their feedback guided our journey from concept to reality. Our engineers here in Singapore spent over two years working on enhancing the resolution while leveraging the QD-OLED technology to deliver that killer gaming experience. We also conducted several months of stringent testing to ensure it adheres to high durability and quality standards. In short, it’s all about listening to our customers, working with our partners, and leveraging our strong R&D capabilities to bring those innovations to life.

Q: Having held the No. 1 position for the past 10 years, what more can we expect from Dell’s displays in the next 10 years?

Our unwavering commitment to innovation and philosophy of putting our customers front and centre will continue to shape the future of Dell displays.

Here are some areas you can expect us to double down on:
• Front of Screen Performance: Our monitors will continue to push visual boundaries, delivering stunning clarity and colour accuracy.
• Connectivity Hub: Monitors have evolved into a tech hub, seamlessly integrating devices, and enhancing productivity.
• Eye Comfort: As screen time increases, we’ll prioritise features that reduce eye strain and promote eye wellness.
• Sustainability: Expect more eco-friendly materials and energy-efficient designs.

In summary, you can expect Dell displays to be a blend of cutting-edge technology with user-centric enhancements to deliver that top-notch user experience.