Samsung Galaxy Ecosystem Expands: Introducing the Galaxy S23 FE, Galaxy Tab S9 FE, Galaxy Buds FE and SmartTag2

Samsung Electronics has unveiled the latest members of its FE series: the Galaxy S23 FE, Galaxy Tab S9 FE and S9 FE+, and the Galaxy Buds FE. These devices encapsulate Samsung’s commitment to delivering premium experiences at an accessible price. Combining iconic designs, top-tier camera and audio capabilities, and powerful performance, the new devices represent Samsung’s best FE offerings yet.

The Galaxy S23 FE: Redefining the Iconic S Series

The Galaxy S23 FE blends the iconic S series design with innovative features. Its vibrant colours, pro-grade camera functionalities, and AI-powered editing tools are just a few of the features that make it a standout device.

Everyday moments come to life on Galaxy S23 FE with pro-grade camera features to help you capture amazing photos and videos. See sharp details in every scene with a 50MP high-resolution lens, and 3X optical zoom. After dark, Nightography on Galaxy S23 FE lets you take clear selfies and portraits in lifelike colours. With advanced digital image stabilisation (VDIS), take steady shots on the go using the rear camera with an optical image stabiliser (OIS) angle.


With a sleek display protected by IP68 water and dust resistance and recycled materials in its construction, it’s both durable and environmentally conscious. Moreover, its power and performance are amplified by a vapour chamber for efficient heat management and a battery that charges up to 50% in just 30 minutes.

Galaxy Tab S9 FE Series: Amplifying Creativity & Productivity

Both Galaxy Tab S9 FE and S9 FE+ cater to digital creators, students, and entrepreneurs with improved speed and performance.

Responsive and immersive viewing and creating can happen at home, at work, on campus, or even at the park on Galaxy Tab S9 FE’s 10.9-inch and Tab S9 FE+’s 12.4-inch displays — featuring an automatic refresh rate that adapts up to 90Hz. Sunlight is no match for Vision Booster, which enhances visibility in outdoor environments by optimising colour and contrast especially in dark areas of the screen.

Just like the newest Galaxy Tab S9 series, both Tab S9 FE and Tab S9 FE+ received an IP68 rating, offering enhanced durability for peace of mind on the go. Plus, the Galaxy Tab S9 FE Series’s long-lasting battery with up to 18 hours and 20 hours of video playback on a single charge for the Tab S9 FE and Tab S9 FE+ respectively, means work and play won’t keep you tethered to a cord.

Galaxy Buds FE: Revolutionising Sound Experience

The Galaxy Buds FE set a new standard for Samsung’s sound experience. They offer rich sound quality, active noise cancellation, and a long-lasting battery. Their ergonomic design ensures comfort during prolonged usage, and they come in two modern colours, making them both functional and stylish.

Boasting the longest battery life in the Buds series, Galaxy Buds FE provides up to 8.5 hours of playback with earbuds and a total of up to 30 hours including the charging case

A Unified Galaxy Ecosystem

The new FE devices integrate seamlessly into the Galaxy ecosystem. Features like Multi Control and Quick Share ensure effortless productivity. Additionally, Galaxy Buds FE can intelligently switch sound between various Galaxy devices, making entertainment even more immersive.

Samsung places a significant emphasis on security with these new devices. Backed by Samsung Knox protection, both the Galaxy S23 FE and Galaxy Tab S9 FE series ensure users’ personal data remains private.

SmartTag2 with Enhanced Features and Battery Life

Lost Mode: Enables users to add contact information to a message on the tag. If someone finds an item with the SmartTag2 attached, they can scan it with their smartphone to view the owner’s details.

Compass View: Enhances tracking by displaying arrows to indicate the direction and distance of the SmartTag2 relative to the user.

Improved SmartThings Find App: Offers an intuitive interface, full-screen map view, and faster access through a shortcut on users’ smartphones. SmartTag2 automatically syncs with new Galaxy smartphones using a Samsung account.

Extended Battery Life: SmartTag2 now features a Power Saving Mode that extends battery life to 700 days and a Normal Mode that offers a 500-day battery life.

Design and Durability: Boasts a compact, ring-shaped design with a robust metal loop for added resilience. The tag also has an IP67 rating for water and dust resistance.

Pet Features: A pet walking mode helps users track their walks, and the device’s durability ensures it can withstand wear and tear from pets.

Privacy and Security: Galaxy SmartTag2 uses Bluetooth Low Energy (BLE) and UWB capabilities, coupled with Augmented Reality (AR) Find technology. Its location is encrypted, and user data is secured by Samsung Knox. An “Unknown tag alerts” feature notifies users if an unfamiliar SmartTag is detected nearby.

The Galaxy S23 FE will be available for purchase online in Singapore from 10 October 2023, and in-store from 20 October 2023, at recommended retail prices of $888 (128GB) and $988 (256GB). It is available in modern, bold colours, including Mint, Cream, Graphite, Purple, and Samsung Online Store exclusive colours – Indigo and Tangerine.

The Galaxy Tab S9 FE series is available from 20 October 2023 for $669 in the following colours:
● Galaxy Tab S9 FE: Mint and Grey
● Galaxy Tab S9 FE+: Silver

The Galaxy Buds FE will be available in Singapore from 20 October 2023, at a recommended retail price of $158. Galaxy Buds FE will come in two distinct, modern colours: Graphite and White.

The Galaxy SmartTag2 will be available in Singapore from 20 October 2023, Friday, at a recommended retail price of S$38. It is available in Black and White.

These products will be available from local telecommunication operators, Samsung Online Stores, Samsung Experience Stores, Samsung Official Stores on Lazada and Shopee, and major consumer electronics & IT stores.