ASICS takes its science out of the lab and showcases the technology behind their ground-breaking innovations at CES 2020 with the ASICS Energy Research Lab. This booth lifts the curtain on the work done by the world-renown researchers of the ASICS Institute of Sport Science (ISS), bringing their lab into the real world and demonstrating how technology can help us run further, faster and easier.
ASICS Presents Its First Smart Shoes Prototype
ASICS opened the booth with the announcement that it will be launching a range of smart shoes in close partnership with Japanese start-up and sensor technology pioneers no new folk studio Inc. (nnf). The unique partnership sees the fusion of nnf’s precise, multi-dimensional sensors with ISS’s deep knowledge and expertise in human movement, as ASICS continues to enrich sports experiences through digital technologies.
To demonstrate how these smart shoes, data tracking and real-time analysis will help runners, ISS and nnf will be presenting a working prototype at the ASICS Energy Research Lab for CES attendees. This prototype sees nnf’s latest ORPHE TRACK sensor embedded in ASICS’ EVORIDE running shoes, and through tracking a range of inputs – including kick strength and stability among others – gives runners real time feedback and actionable insights that will help make them a better runner.
ASICS intends to launch its first smart shoes in 2020, with more details on launch specifics to follow later this year. Note, the smart shoe showcased is a prototype only and the sensor will not be launching in an EVORIDE shoe.
The Latest in Energy-Saving Shoes
On the booth ASICS also revealed its lightest, most affordable energy-saving running shoe to date, the EVORIDE. The latest addition to the ASICS energy-saving family, the shoe follows the critical acclaimed launces of METARIDE and GLIDERIDE. Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as, other athletic footwear, apparel and accessories. For more information, visit www.asics.com. The stripe design featured on the sides of the ASICS shoes is a registered trademark of ASICS Corporation.
The energy-saving shoes are built around ASICS’ revolutionary GUIDESOLE technology, which is engineered to minimize movement in the lower leg to help runners save energy and run more efficiently. GUIDESOLE technology is one of the most important innovations in ASICS’ 70 years. It created a completely new category of running shoes for the brand and for the industry.
The EVORIDE will be available in stores globally from February 7, 2020.
Transforming Run Events with Technology
Fundamentally ASICS believes that running is all about the experience. To mark its first visit to CES and to introduce its most recent acquisition, Race Roster, the company invited all visitors to an open 5K run, hosted by President & Chief Operating Officer of ASICS Yasuhito Hirota and Race Roster founder Alex Vander Hoeven.