BetterTradeOff Unveils Life-Planning Platform ‘Up’ To Help Singaporeans Make Better Financial Decisions

FinTech start-up BetterTradeOff (BTO) announced the launch of a revolutionary online solution that allows people to take control of their future and unleash new possibilities through better financial decisions.

Named ‘Up’, the platform dramatically simplifies the financial planning process, providing people with a do-it-yourself tool for exploring and understanding different financial choices and outcomes. Interactive, highly visual, and fun to use, ‘Up’ makes it easy for people to see and understand the impact of each decision they make, while exploring a wide range of financial situations, including family composition; life events (such as purchasing a new home); expenses and income; CPF, savings and investments (including tax implications); education costs and financing; insurance and debt.

Screenshot of Bettertradeoff's Up app

How ‘Up’ Revolutionizes the Industry

Traditional financial planning practices are institution-driven, they are not individual-driven; often leading to a lack of clarity and transparency – resulting in mistrust in the industry and leaving many people significantly underinvested. A free, web-based tool, ‘Up’ puts people in control of their future, allowing them to answer tough financial questions on their own, such as ‘do I have enough to retire?’, ‘can I give my kids the education they deserve?’, ‘can I afford to buy my own home?’, ‘do I have adequate insurance coverage?’, helping alleviate fear and anxiety, while making them better prepared to engage with banks and financial institutions. ‘Up’ brings the benefits of sound financial planning to all, regardless of financial literacy or income levels.

Screenshot of Bettertradeoff's Up app

Key Differentiators of ‘Up’

Financial Planning Made Fun & Simple

Users can build a plan for realising their dreams and protecting their future in as little as 15 minutes, with an online tool that’s fun and easy to use

Interactive & Visual

‘Up’ provides transparency by making it easy to see and understand the financial impact of every decision

Provides a Comprehensive View

So, users can see how each of the individual elements of their plan impacts the overall plan

Allows Users to Explore Multiple Scenarios

Users can explore multiple scenarios and see the immediate impact of their decisions with data that updates instantly

100% Unbiased

‘Up’ gives users control, allowing them to develop a highly personalised plan, designed by them, for them, without product or institutional bias

The platform is available at A mobile versions of the tool will be launched in the coming months.