M17, a live technology and entertainment content company, recently announced the launch of their HandsUP service – a B2B live and social commerce SaaS product.
Leveraging the company’s proven live stream technology experience, the service aims to simplify the process of social discovery / selling live for sellers, and the social / live shopping experience for buyers.
Bringing the First-Ever Live Shopping and Social Commerce Service to the Table
Setting its sights to advance the live and social commerce space, HandsUp integrates live streaming, social communities and e-commerce, as well as the star power of influencers, online personalities and opinion leaders, to unlock the immense market potential of live and social commerce.
The service harnesses live content and interactivity to create an all-in-one platform which aggregates ‘+1’ comments from various social media platforms to complete orders. With just one click, sellers can sell live through multiple social platforms, facilitate order-taking across social platforms in real time and automate transactions based on comments captured.
Live stream content is a perishable item, so the ability to stream and sell simultaneously across multiple social platforms greatly increases the efficiency of time spent for sellers. In addition, the product eliminates intensive man-hours spent compiling orders manually, and minimizes errors, which greatly simplifies the shopping flow. For buyers, all it takes is a “+1” in the comments to place an order for their desired item.