Fitbit Announces Global Availability Of Fitbit Ace

If you’re a parent who’s looking to make fitness a family pastime, now’s your chance! The Fitbit Ace is now available at all major retailers, making it easier than ever for you to get the whole family going.

Make It A Family Affair

Fitbit Ace in power purple and electric blue

With childhood obesity rates continuing to rise, and two in three kids inactive every day, parents are looking for ways to encourage a more healthy, active lifestyle. According to a Fitbit study, parents cite screen time as an ongoing challenge in getting their kids to be active. 75% of parents said they’re interested in the use of fitness trackers to help keep their kids active. With the Fitbit Ace, it’s now easier than ever!

Two children running around wearing Fitbit Ace

Designed for kids ages 8 and older, the Fitbit Ace motivates young minds with a whole range of customizable goals and challenges. These range from step, active minute, and sleep goals to celebratory messages and badges, to challenges for the whole family.

The Fitbit Ace comes with an adjustable, showerproof wristband that’s available in two vibrant colours. It holds up to 5 days of battery life, making it hassle-free for even the most forgetful of children.

With the Fitbit Ace, parents are in control and can manage who their children connect with, and what information they see in the Fitbit app that will motivate them most.

Privacy As A Priority

Mother and daughter using smartphone to check Fitbit Ace stats

While designing Fitbit Ace and the Fitbit family account, Fitbit considered privacy throughout the user experience. This means privacy for both parents and kids, and built-in safeguards and controls to help ensure a safe and positive experience.

Parental consent is required to create an account for kids, and Fitbit’s family account allows parents to approve who their children connect with. With the family account, parents can also view their child’s activity and progress.

Parents can help manage what stats their child sees in the app to only include what motivates them most. Kids, on the other hand, have access to appropriate stats for their age. This includes steps, active minutes, and sleep. It doesn’t highlight calorie intake, weight, and body fat/BMI, or public social features.

Pricing And Availability

Fitbit Ace is available across the following major retailers:

  • Axtro Sports
  • Best Denki
  • Challenger
  • Courts
  • Harvey Norman
  • Metro
  • e-Gadgets
  • Lazada

The device is available for sale at S$128 in power purple and electric blue.