Strong Demand Makes The Fitbit Versa The Fastest Selling Product In Fitbit History

Fitbit, the leading global wearables brand, recently announced that it has shipped more than one million Fitbit Versa devices. Considering that general availability only began on April 16, this demonstrates strong consumer demand for a well-designed, health and fitness-focused smartwatch. That it comes with long battery life and broad compatibility, all at an affordable price point, only makes it more appealing.

Woman wearing Fitbit Versa

Additionally, Fitbit also announced that more than 2.4 million users have already used its new female health tracking feature. This feature became available to all Fitbit users last month.

Delivering On Promises

“With Fitbit Versa, we are delivering on our promise to offer a true mass appeal smartwatch with engaging new features. The positive response to Versa shows that we are filling this void and well positions us to gain share of the fast-growing smartwatch market,” said James Park, co-founder and CEO of Fitbit. “The engagement we’ve seen with our new female health tracking feature further demonstrates the value our users see in being able to get a more comprehensive look at their overall health and wellness, in a single place, in a way that other available cycle tracking tools cannot.”

Woman checking Fitbit Versa

Within the first two weeks that female health tracking was first made available to iOS and Windows users, more than 1 million women began using this feature. And now it comes with cross platform availability for Android users as well!

As a matter of fact, more than 2.4 million users have added the feature to their Fitbit app. 1.8 million of these users have added at least one period to the calendar. And of that 1.8 million, more than 500,000 users have added two or more retrospective periods. Nearly 700,00 users have logged one or more symptoms. Are you ready to join them?

Fitbit Female Health Tracking app

With female health tracking, Fitbit users can better understand their overall health and wellness by accessing their data all in one place. Combined with the user’s sleep and activity data, Fitbit is providing a way for its users to gain a better understanding of how their cycle impacts other aspects of their health and wellness, while also potentially creating one of the largest databases of female health.

Pricing And Availability

Fitbit Versa is available in the following stores:

  • Axtro Sports
  • Best Denki
  • Challenger
  • Courts
  • Harvey Norman
  • Metro
  • e-Gadget
  • Lazada

It retails for S$318 in black with a black aluminum case, gray with a silver aluminum case, or peach with a rose gold aluminum case. Accessories range from S$49.90 to S$139.90.

The Fitbit Versa Special Edition is available for S$358 in a lavender woven band with rose gold aluminum case or charcoal woven band with graphite aluminum case. Each comes with an extra black classic band.