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Louis Erard continues its bold exploration of art and horology with Not For You, the brand\u2019s third collaboration with contemporary artist Monica Bonvicini. Unveiled during Art Gen\u00e8ve, the watch transforms one of Bonvicini\u2019s striking sculptural works into a wearable object, blurring the boundaries between contemporary art, architecture and Swiss watchmaking.
\nThe result is not merely a timepiece, but a conceptual statement on the wrist.<\/p>\n
A Sculpture Translated to the Wrist<\/strong> With the Louis Erard \u00d7 Monica Bonvicini Not For You, that artistic universe has been distilled into a 39 mm stainless steel watch. The piece retains Bonvicini\u2019s signature black-and-white visual identity, combining sharp graphic elements with the texture and depth of traditional watchmaking.<\/p>\n Rather than simply printing artwork onto a dial, the watch transforms Bonvicini\u2019s sculptural expression into a three-dimensional object, where form, material and message interact.<\/p>\n A Radical Message, Executed with Precision<\/strong> The reflective lettering immediately captures attention, confronting the viewer while simultaneously reflecting the wearer. This phrase has been a recurring motif in Bonvicini\u2019s work since 2006, often used to question ideas of ownership, power and exclusion.<\/p>\n Behind the lettering lies a black Clous de Paris guilloch\u00e9 dial, introducing a traditional decorative technique commonly associated with classical watchmaking. The contrast between this historic craftsmanship and the provocative modern message creates a striking visual tension.<\/p>\n Slim rhodium-plated hands sweep across the dial, carefully balanced so they frame the typography without distracting from the central statement. The design remains deliberately restrained, allowing the message to remain the focal point.<\/p>\n The artistic narrative continues on the reverse side of the watch.<\/strong> This reinforces the exclusivity of the collaboration while emphasising the piece\u2019s identity as both a watch and an art object.<\/p>\n Completing the design is a black Baranil calfskin strap, subtly embossed to add texture while maintaining the monochromatic aesthetic. The watch is supplied with two strap sizes, reinforcing its gender-neutral design and adaptability across different wrists.<\/p>\n Availability<\/strong> Louis Erard continues its bold exploration of art and horology with Not For You, the brand\u2019s third collaboration with contemporary artist Monica Bonvicini. Unveiled during Art Gen\u00e8ve, the watch transforms one of Bonvicini\u2019s striking sculptural works into a wearable object, blurring the boundaries between contemporary art, architecture and Swiss watchmaking. The result is not merely […]<\/p>\n","protected":false},"author":2,"featured_media":43841,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[19,103],"tags":[4439,4438],"class_list":{"0":"post-43839","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"category-luxury","9":"tag-louis-erard-x-monica-bonvicini-not-for-you","10":"tag-louis-erard-x-monica-bonvicini"},"yoast_head":"\n
\nMonica Bonvicini\u2019s artistic language is unmistakable. Known for her use of bold text, architectural references and confrontational messages, her works often challenge ideas of authority, power and gender through immersive installations and monumental sculptures.<\/p>\n![\"\"](\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2026\/03\/34242AA02.BVAS28_1-217x300.jpeg\")
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\nAt the centre of the dial sits the defining element: the mirror-polished appliqu\u00e9 phrase \u201cnot for you.\u201d<\/p>\n![\"\"](\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2026\/03\/Montre_-_6_-_V2.jpg-240x300.webp\")
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\nThrough the sapphire caseback, the phrase \u201cnot for you\u201d appears again in mirror-polished metallic letters, echoing the dial\u2019s theme while adding another layer of visual depth. Surrounding the movement is the engraving: \u201cLouis Erard \u00d7 Monica Bonvicini \u2014 Limited Edition 1 of 178.\u201d<\/p>\n![\"\"](\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2026\/03\/34242AA02.BVAS28-3-240x300.jpeg\")
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\nThe Louis Erard \u00d7 Monica Bonvicini \u201cNot For You\u201d is limited to 178 pieces worldwide and retails for SGD 6,810, including taxes.<\/p>\n","protected":false},"excerpt":{"rendered":"