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Ernst & Young Consulting Sdn. Bhd. (EY Malaysia) Has officially launched its ey.ai Innovation Centre in Penang, marking a major milestone in advancing Malaysia\u2019s role as a strategic hub for artificial intelligence (AI) innovation and capability development. The new centre is designed to accelerate AI adoption, nurture local talent and empower organisations to build intelligent, connected businesses of the future.<\/p>\n
Building upon EY\u2019s flagship ey.ai Innovation Centre in Kuala Lumpur, the Penang facility enhances EY\u2019s regional focus with in-depth capabilities in SAP AI. This expansion highlights EY\u2019s ambition to drive the AI agenda not just in Malaysia but across Southeast Asia, positioning Penang as a crucial gateway for AI-driven business transformation.<\/p>\n
The centre delivers a comprehensive suite of programs anchored on three core components:<\/strong><\/p>\n \u25cf AI Lab: A secure, collaborative environment where businesses can co-create, experiment with and scale AI-powered solutions tailored to real-world needs.<\/p>\n \u25cf AI Centre of Excellence (CoE): A hub for delivery excellence and talent development, aimed at accelerating the industrialisation of AI solutions, strengthening local expertise and building scalable capabilities for clients and partners.<\/p>\n \u25cf AI Research: Targeted initiatives to identify high-impact AI use cases and develop solutions that meet local needs while offering global relevance.<\/p>\n \u201cThe launch of the ey.ai Innovation Centre in Penang is a significant step in our mission to advance technological excellence in Malaysia and push the boundaries of what AI can achieve,\u201d said Dato\u2019 Abdul Rauf Rashid, Malaysia Managing Partner, EY Malaysia. \u201cThrough this centre, we aim to strengthen the nation\u2019s AI ecosystem, nurture talent and help businesses unlock new value through innovation, in line with the National AI Roadmap 2030.\u201d<\/p>\n Gaurav Modi, EY ASEAN Consulting Leader, added, \u201cWe see AI as a transformative force that will redefine how we serve our clients. With the new Penang centre, we are deepening our commitment to integrating advanced AI into our consulting services. By harnessing these technologies, we aim to uncover deeper insights and drive meaningful innovation, enabling clients to navigate complexity and seize emerging opportunities.\u201d<\/p>\n Fully integrated within the EY Global AI Network, the ey.ai Innovation Centre in Penang provides access to global knowledge, best practices and innovation pathways. It will serve a wide range of ecosystems, including businesses, public sector organisations, startups, and universities, helping them transition from exploring AI to executing AI at scale.<\/p>\n \u201cAI isn\u2019t replacing people or businesses; it\u2019s reimagining what\u2019s possible,\u201d said Jessie Qin, EY Global AI Chief Data Officer. \u201cBy empowering local talent and integrating advanced AI solutions, we\u2019re enabling meaningful change for clients while contributing to the global AI landscape.\u201d<\/p>\n The centre will also showcase and co-develop practical SAP AI applications across finance, supply chain, manufacturing and more. \u201cThe ey.ai Innovation Centre in Penang reflects our shared commitment to making AI more accessible and impactful for businesses,\u201d said Liher Urbizu, SAP President and Managing Director for Southeast Asia. \u201cSAP\u2019s AI-first, Suite-first strategy is about embedding AI into everyday business processes to help customers work smarter and achieve stronger outcomes. We\u2019re pleased to collaborate with EY to bring these innovations closer to our customers.\u201d<\/p>\n With this launch, EY Malaysia reinforces its position as a trusted transformation partner, helping organisations reinvent business models, enhance operational agility and drive sustainable growth with AI. The centre will act as a catalyst for forward-looking innovation, connecting Malaysia\u2019s local strengths to global opportunities.<\/p>\n \u201cToday\u2019s inauguration marks a defining moment in Penang\u2019s journey toward becoming Malaysia\u2019s Northern AI Powerhouse,\u201d said Yang Berhormat Zairil Khir Johari, Penang State Executive Councillor for Infrastructure, Transport and Digital. \u201cPenang is ready to lead the nation\u2019s AI trajectory, merging our strong manufacturing heritage with a future shaped by digital innovation.<\/p>\n With our robust ecosystem of global companies, SMEs, research institutions and digital talent, Penang is well-positioned to become the beating heart of Malaysia\u2019s AI economy.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Ernst & Young Consulting Sdn. Bhd. (EY Malaysia) Has officially launched its ey.ai Innovation Centre in Penang, marking a major milestone in advancing Malaysia\u2019s role as a strategic hub for artificial intelligence (AI) innovation and capability development. The new centre is designed to accelerate AI adoption, nurture local talent and empower organisations to build intelligent, […]<\/p>\n","protected":false},"author":2,"featured_media":41639,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[19],"tags":[4153,4154,4155],"class_list":{"0":"post-41638","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-ernst-young-consulting-sdn-bhd","9":"tag-ey-malaysia","10":"tag-ey-ai"},"yoast_head":"\n![\"\"](\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/11\/Launch-photo-300x200.jpeg\")
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