{"id":39573,"date":"2025-09-01T15:51:29","date_gmt":"2025-09-01T07:51:29","guid":{"rendered":"https:\/\/nxtmag.tech\/?p=39573"},"modified":"2025-09-01T16:11:02","modified_gmt":"2025-09-01T08:11:02","slug":"hasselblad-unveils-a-new-era-of-medium-format-photography-with-a-new-camera-and-lenses","status":"publish","type":"post","link":"https:\/\/nxtmag.tech\/my\/2025\/09\/01\/hasselblad-unveils-a-new-era-of-medium-format-photography-with-a-new-camera-and-lenses\/","title":{"rendered":"Hasselblad Unveils A New Era of Medium Format Photography with a New Camera and Lenses"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-39574\" src=\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_01-300x225.jpg\" alt=\"\" width=\"687\" height=\"515\" srcset=\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_01-300x225.jpg 300w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_01-1024x768.jpg 1024w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_01-768x576.jpg 768w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_01-1536x1152.jpg 1536w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_01-80x60.jpg 80w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_01-265x198.jpg 265w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_01-696x522.jpg 696w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_01-1068x801.jpg 1068w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_01-560x420.jpg 560w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_01.jpg 2000w\" sizes=\"auto, (max-width: 687px) 100vw, 687px\" \/><\/p>\n<p>Hasselblad has expanded its X System with the launch of the X2D II 100C, the world\u2019s first 100-megapixel medium format camera with true end-to-end High Dynamic Range (HDR), alongside the new XCD 2,8-4\/35-100E standard zoom lens. This pairing sets a new benchmark in creative flexibility, combining unmatched imaging performance with portability and intuitive control.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-39575\" src=\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_02_en-300x225.jpg\" alt=\"\" width=\"687\" height=\"515\" srcset=\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_02_en-300x225.jpg 300w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_02_en-1024x768.jpg 1024w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_02_en-768x576.jpg 768w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_02_en-1536x1152.jpg 1536w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_02_en-80x60.jpg 80w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_02_en-265x198.jpg 265w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_02_en-696x522.jpg 696w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_02_en-1068x801.jpg 1068w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_02_en-560x420.jpg 560w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_02_en.jpg 2000w\" sizes=\"auto, (max-width: 687px) 100vw, 687px\" \/><\/p>\n<p>The X2D II 100C builds on the success of its predecessor with breakthrough features such as AF-C continuous autofocus, powered by deep learning algorithms for reliable subject tracking. Phase Detection Autofocus (PDAF) now covers 425 zones, enhanced by LiDAR-assisted focusing and a new AF illuminator, delivering sharper and faster performance even in low light. The result is a camera that captures brilliance at every moment, whether in portrait, landscape, or action photography.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-39584\" src=\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_04-2-300x225.jpg\" alt=\"\" width=\"687\" height=\"515\" srcset=\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_04-2-300x225.jpg 300w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_04-2-1024x768.jpg 1024w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_04-2-768x576.jpg 768w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_04-2-1536x1152.jpg 1536w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_04-2-80x60.jpg 80w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_04-2-265x198.jpg 265w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_04-2-696x522.jpg 696w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_04-2-1068x801.jpg 1068w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_04-2-560x420.jpg 560w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_04-2.jpg 2000w\" sizes=\"auto, (max-width: 687px) 100vw, 687px\" \/><\/p>\n<p>As the first medium format camera to support true HDR, the X2D II 100C elevates Hasselblad\u2019s Natural Colour Solution to new levels, preserving highlights, reducing overexposure, and enhancing tonal depth.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-39585\" src=\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_03_en-300x193.jpg\" alt=\"\" width=\"689\" height=\"443\" srcset=\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_03_en-300x193.jpg 300w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_03_en-1024x658.jpg 1024w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_03_en-768x493.jpg 768w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_03_en-1536x987.jpg 1536w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_03_en-696x447.jpg 696w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_03_en-1068x686.jpg 1068w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_03_en-654x420.jpg 654w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_03_en.jpg 2000w\" sizes=\"auto, (max-width: 689px) 100vw, 689px\" \/><\/p>\n<p>Images can be processed as HDR HEIF or Ultra HDR JPEG and reviewed on a 3.6-inch OLED display with 1,400-nit peak brightness; 75% brighter than its predecessor. For editing on the go, Phocus Mobile 2 allows HDR processing and wireless connectivity across iOS devices, with tools including AI-driven Hasselblad Natural Noise Reduction.<\/p>\n<p>At the heart of the X2D II 100C lies a 100MP BSI CMOS sensor with 16-bit colour depth (281 trillion colours), 15.3 stops of dynamic range, and a new base ISO of 50. To complement its high-resolution capture, Hasselblad has engineered a 5-axis, 10-stop in-body stabilisation system, offering up to eight times the stability of the original X2D. Photographers can now shoot handheld long exposures of several seconds without a tripod.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-39578\" src=\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_05_en-300x225.jpg\" alt=\"\" width=\"685\" height=\"514\" srcset=\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_05_en-300x225.jpg 300w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_05_en-1024x768.jpg 1024w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_05_en-768x576.jpg 768w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_05_en-1536x1152.jpg 1536w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_05_en-80x60.jpg 80w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_05_en-265x198.jpg 265w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_05_en-696x522.jpg 696w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_05_en-1068x801.jpg 1068w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_05_en-560x420.jpg 560w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_05_en.jpg 2000w\" sizes=\"auto, (max-width: 685px) 100vw, 685px\" \/><\/p>\n<p>Other refinements include 1TB of internal SSD storage, a CFexpress Type B slot, and a more compact build; 7.5% lighter than the previous generation. Its graphite grey matte finish, redesigned ergonomic grip, and tilting OLED screen (90\u00b0 up, 43\u00b0 down) enhance usability. A new 5D joystick and eight customisable buttons further streamline control.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-39579\" src=\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_06-300x225.jpg\" alt=\"\" width=\"683\" height=\"512\" srcset=\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_06-300x225.jpg 300w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_06-1024x768.jpg 1024w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_06-768x576.jpg 768w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_06-1536x1152.jpg 1536w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_06-80x60.jpg 80w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_06-265x198.jpg 265w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_06-696x522.jpg 696w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_06-1068x801.jpg 1068w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_06-560x420.jpg 560w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_06.jpg 2000w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/p>\n<p>Alongside the camera, Hasselblad has introduced the XCD 2,8-4\/35-100E, a compact zoom lens covering wide-angle to medium telephoto focal lengths (28-76 mm full-frame equivalent).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-39582\" src=\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_08-300x225.jpg\" alt=\"\" width=\"684\" height=\"513\" srcset=\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_08-300x225.jpg 300w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_08-1024x768.jpg 1024w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_08-768x576.jpg 768w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_08-1536x1152.jpg 1536w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_08-80x60.jpg 80w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_08-265x198.jpg 265w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_08-696x522.jpg 696w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_08-1068x801.jpg 1068w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_08-560x420.jpg 560w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_08.jpg 2000w\" sizes=\"auto, (max-width: 684px) 100vw, 684px\" \/><\/p>\n<p>With a bright f\/2.8-4 aperture, advanced optical design (16 elements in 13 groups), and edge-to-edge clarity on a 100MP sensor, the lens delivers performance on par with Hasselblad\u2019s prime lineup.<\/p>\n<p>Its fast stepping motor enables precise autofocus, especially when paired with the X2D II 100C\u2019s AF-C system. The integrated leaf shutter allows full flash sync from 1\/4000s to 68 minutes, while control rings inspired by the XCD V Series add intuitive handling. Despite its capabilities, the lens measures only 138 mm and weighs just 894 g.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-39581\" src=\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_07-300x225.jpg\" alt=\"\" width=\"684\" height=\"513\" srcset=\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_07-300x225.jpg 300w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_07-1024x768.jpg 1024w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_07-768x576.jpg 768w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_07-1536x1152.jpg 1536w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_07-80x60.jpg 80w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_07-265x198.jpg 265w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_07-696x522.jpg 696w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_07-1068x801.jpg 1068w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_07-560x420.jpg 560w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2025\/09\/hasselblad_press-release_07.jpg 2000w\" sizes=\"auto, (max-width: 684px) 100vw, 684px\" \/><\/p>\n<p>Complementing the launch, Hasselblad also unveiled the Vandra Camera Backpack, designed to carry a Hasselblad body, two lenses, and accessories with a 20L capacity. Additionally, new 86 mm filters: UV, ND8, and CPL, expand creative options for photographers using the XCD 2,8-4\/35-100E.<\/p>\n<p><strong>Availability and Pricing<\/strong><\/p>\n<p>\u25cf Hasselblad X2D II 100C &#8211; $7,399 \/ \u20ac7,200<br \/>\n\u25cf XCD 2,8-4\/35-100E lens &#8211; $4,599 \/ \u20ac4,800<br \/>\n\u25cf Vandra Backpack &#8211; $469 \/ \u20ac429<br \/>\n\u25cf UV 86mm Filter &#8211; $299 \/ \u20ac259<br \/>\n\u25cf ND8 86mm Filter &#8211; $329 \/ \u20ac289<br \/>\n\u25cf CPL 86mm Filter &#8211; $559 \/ \u20ac469<\/p>\n<p>For more information, visit <a href=\"https:\/\/store-eu.hasselblad.com\">www.hasselblad.com<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hasselblad has expanded its X System with the launch of the X2D II 100C, the world\u2019s first 100-megapixel medium format camera with true end-to-end High Dynamic Range (HDR), alongside the new XCD 2,8-4\/35-100E standard zoom lens. This pairing sets a new benchmark in creative flexibility, combining unmatched imaging performance with portability and intuitive control. The [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":39574,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[19],"tags":[3922,3106],"class_list":{"0":"post-39573","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-hasselblad-x2d-ii-100c","9":"tag-hasselblad"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hasselblad Unveils A New Era of Medium Format Photography with a New Camera and Lenses<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nxtmag.tech\/my\/2025\/09\/01\/hasselblad-unveils-a-new-era-of-medium-format-photography-with-a-new-camera-and-lenses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:locale:alternate\" content=\"en_SG\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hasselblad Unveils A New Era of Medium Format Photography with a New Camera and Lenses\" \/>\n<meta property=\"og:description\" content=\"Hasselblad has expanded its X System with the launch of the X2D II 100C, the world\u2019s first 100-megapixel medium format camera with true end-to-end High Dynamic Range (HDR), alongside the new XCD 2,8-4\/35-100E standard zoom lens. 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