{"id":37940,"date":"2025-06-20T20:16:12","date_gmt":"2025-06-20T12:16:12","guid":{"rendered":"https:\/\/nxtmag.tech\/?p=37940"},"modified":"2025-06-22T20:20:46","modified_gmt":"2025-06-22T12:20:46","slug":"choupette-stars-in-hublots-bold-big-bang-20th-anniversary-campaign","status":"publish","type":"post","link":"https:\/\/nxtmag.tech\/my\/2025\/06\/20\/choupette-stars-in-hublots-bold-big-bang-20th-anniversary-campaign\/","title":{"rendered":"Choupette Stars in Hublot\u2019s Bold Big Bang 20th Anniversary Campaign"},"content":{"rendered":"

\"\"<\/p>\n

In a daring blend of haute horology and high fashion, Hublot has tapped none other than Choupette\u2014the pampered cat once owned by Karl Lagerfeld\u2014to front its boldest campaign yet. The campaign celebrates the 20th anniversary of the Big Bang, a watch collection that has redefined the rules of modern luxury timekeeping.<\/p>\n

\"\"<\/p>\n

Known for rewriting the codes of traditional watchmaking, Hublot once again makes headlines by choosing a four-legged icon to embody its rebellious spirit.<\/p>\n

\"\"
BIG BANG 20TH ANNIVERSARY RED MAGIC<\/figcaption><\/figure>\n

Why Choupette? As Hublot cheekily explains: \u201cShe doesn\u2019t have a wrist. Or know how to tell time.\u201d But what she does have is attitude, and lots of it. That perfectly suits the theme of the campaign: \u201cOwn It.\u201d<\/p>\n

\u201cOwn It\u201d: A New Era of Radical Individuality<\/strong>
\nThe new tagline \u201cOwn It\u201d signals a bold, unapologetic direction for the brand. It\u2019s not just about watches\u2014it\u2019s a lifestyle, a mindset, and a call to embrace one\u2019s authentic self. In Hublot\u2019s world, that means ditching the rulebook and letting your inner maverick shine.<\/p>\n

\"\"<\/p>\n

Choupette brings exactly that to the campaign. Photographed by the visionary Carlijn Jacobs, the campaign mixes high fashion with meme-worthy moments. Viewers are treated to both polished visuals and behind-the-scenes outtakes\u2014Choupette\u2019s diva behaviour and all. The result? A rare look into a luxury campaign that doesn\u2019t take itself too seriously, breaking the fourth wall while inviting the audience to be part of the experience.<\/p>\n

The Big Bang Legacy<\/strong>
\nLaunched in 2005, the Big Bang was a revolutionary move for Hublot. Fusing gold with rubber, it disrupted the industry\u2019s obsession with heritage and minimalism.<\/p>\n

\"\"
BIG BANG 20TH ANNIVERSARY TITANIUM CERAMIC<\/figcaption><\/figure>\n
\"\"
BIG BANG 20TH ANNIVERSARY KING GOLD CERAMIC<\/figcaption><\/figure>\n
\"\"
BIG BANG 20TH ANNIVERSARY FULL MAGIC GOLD<\/figcaption><\/figure>\n
\"\"
BIG BANG 20TH ANNIVERSARY ALL BLACK<\/figcaption><\/figure>\n

Twenty years later, it remains one of the few modern icons in watchmaking\u2014thanks to its architectural layering, daring use of materials, and in-house Unico and Meca-10 movements.<\/p>\n

The Hublot Way of Life<\/strong>
\nHublot isn\u2019t just a brand\u2014it\u2019s a vibe. From football pitches and art shows to culinary events with starred chefs, the Swiss watchmaker has long embraced fusion, not just in materials, but in experiences.<\/p>\n

For more information on Hublot watches, click here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

In a daring blend of haute horology and high fashion, Hublot has tapped none other than Choupette\u2014the pampered cat once owned by Karl Lagerfeld\u2014to front its boldest campaign yet. The campaign celebrates the 20th anniversary of the Big Bang, a watch collection that has redefined the rules of modern luxury timekeeping. Known for rewriting the […]<\/p>\n","protected":false},"author":2,"featured_media":37942,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[19,103],"tags":[3747,162],"class_list":{"0":"post-37940","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"category-luxury","9":"tag-hublot-big-bang-20th-anniversary-campaign","10":"tag-hublot"},"yoast_head":"\nChoupette Stars in Hublot\u2019s Bold Big Bang 20th Anniversary Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nxtmag.tech\/my\/2025\/06\/20\/choupette-stars-in-hublots-bold-big-bang-20th-anniversary-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:locale:alternate\" content=\"en_SG\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Choupette Stars in Hublot\u2019s Bold Big Bang 20th Anniversary Campaign\" \/>\n<meta property=\"og:description\" content=\"In a daring blend of haute horology and high fashion, Hublot has tapped none other than Choupette\u2014the pampered cat once owned by Karl Lagerfeld\u2014to front its boldest campaign yet. 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