{"id":2473,"date":"2018-01-18T09:00:19","date_gmt":"2018-01-18T01:00:19","guid":{"rendered":"http:\/\/nxtmag.tech\/?p=2473"},"modified":"2018-01-17T18:19:12","modified_gmt":"2018-01-17T10:19:12","slug":"hp-helps-artists-bring-art-streets-collaboration-artscience-museum","status":"publish","type":"post","link":"https:\/\/nxtmag.tech\/my\/2018\/01\/18\/hp-helps-artists-bring-art-streets-collaboration-artscience-museum\/","title":{"rendered":"HP Helps Artists Bring Art From the Streets in Collaboration with ArtScience Museum"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">HP Inc. demonstrates its commitment to the creative community as the \u201cInnovation Sponsor\u201d of the <\/span><i><span style=\"font-weight: 400;\">Art from the Streets<\/span><\/i><span style=\"font-weight: 400;\"> exhibition. The exhibition, held at the ArtScience Museum at Marina Bay sands, showcases the art of Indonesian artist Eko Nugroho. HP produced nine murals of prominent artworks in the exhibition. It will also leverage its digital printing technologies to extend Eko\u2019s work. It aims to highlight how Street Art can live anywhere and on anything.<\/span><\/p>\n<h2><b>Forging A Unique Indonesian Visual Language<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Eko Nugroho is one of the most acclaimed members of the young generation of Indonesian contemporary artists. His works traverse between local traditions and global popular culture. It cites the influence of traditional batik and embroidery, while drawing inspiration from contemporary street art, graffiti, and comics. The end result is something fresh and evocative, yet true to its roots. You can find out more about Eko and his works at <\/span><a href=\"http:\/\/www.ekonugroho.or.id\/index.php?page=agd\"><span style=\"font-weight: 400;\">his website<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the <\/span><i><span style=\"font-weight: 400;\">Art from the Streets<\/span><\/i><span style=\"font-weight: 400;\"> exhibition, HP aims to challenge and inspire artists and creatives to break boundaries and think beyond the traditional canvas. Eko\u2019s work will be presented as an urban art collection. It will be featured on a range of nine items, including notebooks, tote bags, and t-shirts. At the exhibit, visitors can purchase these items by scanning a QR code to access a <\/span><a href=\"http:\/\/enfactum.com\/HPAFTS\/\"><span style=\"font-weight: 400;\">microsite<\/span><\/a><span style=\"font-weight: 400;\"> and complete an online transaction. All proceeds will be donated to Art Outreach Singapore. Art Outreach Singapore is a non-profit art education program. It offers free art appreciation lessons to primary and secondary school students.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2475\" src=\"http:\/\/nxtmag.tech\/wp-content\/uploads\/2018\/01\/hp-art-from-the-streets-01.jpg\" alt=\"Eko Nugroho\" width=\"500\" height=\"494\" srcset=\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2018\/01\/hp-art-from-the-streets-01.jpg 500w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2018\/01\/hp-art-from-the-streets-01-300x296.jpg 300w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2018\/01\/hp-art-from-the-streets-01-425x420.jpg 425w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAs an artist, I am always looking for new ways to creatively express myself, and with HP, I can take my art to places I have never thought of before. As each of my art tells a story, I am excited that visitors who feel a connection with them or enjoy them visually can now bring back a physical memento,\u201d said Eko Nugroho. \u201cI hope visitors will get a different perspective when they see my art in different formats, in addition to what they\u2019ve experienced at the exhibition.\u201d<\/span><\/p>\n<h2><b>HP Strives For Creative Expression<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u201cArt is an expression of creativity, and at HP, we believe that there should not be a limit to creative expression. We are proud to be a part of this exhibition, and we\u2019re working with Eko to\u00a0<\/span><span style=\"font-weight: 400;\">push the boundaries of the printed experience, to connect and tell a unique and personal story,\u201d\u00a0<\/span><span style=\"font-weight: 400;\">said Michael Boyle, VP, Graphics Solutions Business, HP Asia Pacific and Japan. \u201cPrint continues to play an important role in an increasingly digital world. As we continue to tap into the potential of digital printing to build emotional connections with consumers through amazing\u00a0<\/span><span style=\"font-weight: 400;\">experiences, we are committed to turn ideas into realities and inspire the community.\u201d<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2476\" src=\"http:\/\/nxtmag.tech\/wp-content\/uploads\/2018\/01\/hp-art-from-the-streets-02.jpg\" alt=\"Eko Nugroho's art on a set of notebooks\" width=\"500\" height=\"500\" srcset=\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2018\/01\/hp-art-from-the-streets-02.jpg 500w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2018\/01\/hp-art-from-the-streets-02-150x150.jpg 150w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2018\/01\/hp-art-from-the-streets-02-300x300.jpg 300w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2018\/01\/hp-art-from-the-streets-02-420x420.jpg 420w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Nine images of the murals at the exhibit have been printed with HP Latex 1500 and Latex 370 printers. These printers use water-based Latex Inks. Additionally, merchandise featuring Eko&#8217;s artwork is printed using a range of HP Indigo digital presses. These presses offer superior print quality, versatility, and productivity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The showcase is part of the <\/span><i><span style=\"font-weight: 400;\">Art from the Streets<\/span><\/i><span style=\"font-weight: 400;\"> exhibition, which opens on 13 January 2018 at ArtScience Museum in conjunction with Singapore Art Week. The exhibition ends on 3 June <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>HP Inc. demonstrates its commitment to the creative community as the \u201cInnovation Sponsor\u201d of the Art from the Streets exhibition. The exhibition, held at the ArtScience Museum at Marina Bay sands, showcases the art of Indonesian artist Eko Nugroho. HP produced nine murals of prominent artworks in the exhibition. It will also leverage its digital [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2474,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[19],"tags":[247,248,92],"class_list":{"0":"post-2473","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-art","9":"tag-artscience-museum","10":"tag-hp"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HP Helps Artists Bring Art From the Streets in Collaboration with ArtScience Museum - NXT Malaysia<\/title>\n<meta name=\"description\" content=\"HP demonstrates its commitment to creative expression with the Art from the Streets exhibition at the ArtScience Museum, featuring the art of Eko Nugroho.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nxtmag.tech\/my\/2018\/01\/18\/hp-helps-artists-bring-art-streets-collaboration-artscience-museum\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:locale:alternate\" content=\"en_SG\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HP Helps Artists Bring Art From the Streets in Collaboration with ArtScience Museum - 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