{"id":18248,"date":"2021-10-12T21:58:01","date_gmt":"2021-10-12T13:58:01","guid":{"rendered":"https:\/\/nxtmag.tech\/?p=18248"},"modified":"2021-10-12T21:58:01","modified_gmt":"2021-10-12T13:58:01","slug":"louis-erard-and-atelier-oi-launch-collab-watch","status":"publish","type":"post","link":"https:\/\/nxtmag.tech\/my\/2021\/10\/12\/louis-erard-and-atelier-oi-launch-collab-watch\/","title":{"rendered":"Louis Erard and Atelier O\u00ef Launch Collab Watch"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-18249\" src=\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2021\/10\/image005-2-1024x819.jpg\" alt=\"\" width=\"696\" height=\"557\" srcset=\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2021\/10\/image005-2-1024x819.jpg 1024w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2021\/10\/image005-2-300x240.jpg 300w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2021\/10\/image005-2-768x614.jpg 768w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2021\/10\/image005-2-1536x1229.jpg 1536w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2021\/10\/image005-2-2048x1638.jpg 2048w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2021\/10\/image005-2-696x557.jpg 696w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2021\/10\/image005-2-1068x854.jpg 1068w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2021\/10\/image005-2-525x420.jpg 525w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/p>\n<p><span lang=\"EN-GB\">Louis Erard marks a new stage in the accessible creation watch, with a fresh look at all the crafts that make up watchmaking. For this new collaboration, Louis Erard turns to architecture and design with atelier o\u00ef, a regional company that has been shining internationally for 30 years, and a radiant watch, too.<u><\/u><u><\/u><\/span><\/p>\n<p><span lang=\"EN-GB\">Louis Erard invited atelier o\u00ef for a new original dial, the third part of the series of collaborations already co-signed by Alain Silberstein and Vianney Halter. Once more based on the emblematic model of the Maison: the regulator.\u00a0<u><\/u><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-18250\" src=\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2021\/10\/image004-2-1024x819.jpg\" alt=\"\" width=\"696\" height=\"557\" srcset=\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2021\/10\/image004-2-1024x819.jpg 1024w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2021\/10\/image004-2-300x240.jpg 300w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2021\/10\/image004-2-768x614.jpg 768w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2021\/10\/image004-2-1536x1229.jpg 1536w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2021\/10\/image004-2-2048x1638.jpg 2048w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2021\/10\/image004-2-696x557.jpg 696w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2021\/10\/image004-2-1068x854.jpg 1068w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2021\/10\/image004-2-525x420.jpg 525w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/p>\n<p><span lang=\"EN-GB\">The objective, for Louis Erard, is to break down barriers in the world and make accessible what is often reserved for specialist clientele. With this added challenge of plunging without a net into contemporary creation, with all that entails of references, reflections, diversions, and shocks.<u><\/u><u><\/u><\/span><\/p>\n<p><span lang=\"EN-GB\">atelier o\u00ef proceeded in a basic way, taking care to reduce the technical vocabulary as much as possible, reminiscent of the shape of a sundial. The result is a surface engraved with asymmetrical rays, the light of which reveals reflections and contrasts &#8211; echoing the passion of the members of atelier o\u00ef for the material and the play of light. The art of engraving being expressed here in its essence: drawn lines. These lines create a space, to which the hands add the dimension of time.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-18251\" src=\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2021\/10\/image003-1024x819.jpg\" alt=\"\" width=\"696\" height=\"557\" srcset=\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2021\/10\/image003-1024x819.jpg 1024w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2021\/10\/image003-300x240.jpg 300w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2021\/10\/image003-768x614.jpg 768w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2021\/10\/image003-1536x1229.jpg 1536w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2021\/10\/image003-2048x1638.jpg 2048w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2021\/10\/image003-696x557.jpg 696w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2021\/10\/image003-1068x854.jpg 1068w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2021\/10\/image003-525x420.jpg 525w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/p>\n<p><span lang=\"EN-GB\">Le R\u00e9gulateur has naturally imposed its own rhythm: the hands (hour, minute, second) become centres from which rays emerge, generating visual kinetics that each movement of the wrist animates, giving the two-dimensional dial the depth of a radiant architecture.\u00a0<u><\/u><\/span><\/p>\n<p><span lang=\"EN-GB\">Reading the time comes out somewhat dematerialised &#8211; you have to mentally reconstruct the puzzle of hour angles &#8211; but all the links are not broken: the minute-circle still appears around the edge of the dial, with a more pronounced line every five minutes and exactly sixty segments. A nod from atelier o\u00ef to the smartphone generation.<u><\/u><\/span><\/p>\n<p><em><strong><span lang=\"EN-GB\">Le R\u00e9gulateur Louis Erard x atelier o\u00ef is a limited edition of 178 pieces and retails for S$5,050. <u><\/u><u><\/u><\/span><span lang=\"EN-GB\">For more information, visit <a href=\"http:\/\/thehourglass.com\" target=\"_blank\" rel=\"noopener\">thehourglass.com<\/a>.<\/span><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Louis Erard marks a new stage in the accessible creation watch, with a fresh look at all the crafts that make up watchmaking. For this new collaboration, Louis Erard turns to architecture and design with atelier o\u00ef, a regional company that has been shining internationally for 30 years, and a radiant watch, too. Louis Erard [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":18249,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[19,103],"tags":[1418,113],"class_list":{"0":"post-18248","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"category-luxury","9":"tag-atelier-oi","10":"tag-watches"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Louis Erard and Atelier O\u00ef Launch Collab Watch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nxtmag.tech\/my\/2021\/10\/12\/louis-erard-and-atelier-oi-launch-collab-watch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:locale:alternate\" content=\"en_SG\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Louis Erard and Atelier O\u00ef Launch Collab Watch\" \/>\n<meta property=\"og:description\" content=\"Louis Erard marks a new stage in the accessible creation watch, with a fresh look at all the crafts that make up watchmaking. 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