{"id":14311,"date":"2020-10-24T16:59:34","date_gmt":"2020-10-24T08:59:34","guid":{"rendered":"https:\/\/nxtmag.tech\/?p=14311"},"modified":"2020-10-24T16:59:34","modified_gmt":"2020-10-24T08:59:34","slug":"ifa-2020-goes-hybrid","status":"publish","type":"post","link":"https:\/\/nxtmag.tech\/my\/2020\/10\/24\/ifa-2020-goes-hybrid\/","title":{"rendered":"IFA 2020 Goes Hybrid"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14313\" src=\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/IFA2020_Logo_Special_Edition_final_Kontur-2.png\" alt=\"\" width=\"620\" height=\"325\" srcset=\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/IFA2020_Logo_Special_Edition_final_Kontur-2.png 620w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/IFA2020_Logo_Special_Edition_final_Kontur-2-300x157.png 300w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The abbreviation IFA actually stands for Internationale Funkausstellung Berlin, or Berlin Radio Show, and is the longest-running consumer technology show in the world. As with many large public events in the current Covid-19 pandemic, IFA had to adapt to new social distancing conditions, and where 300,000 visitors used to throng the extensive Berlin show grounds annually in early September, for 2020 the show was restricted to just 4,000 guests.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adapting to the new conditions, the show, which is the first major international consumer tech exhibition to take place during the pandemic &#8211; CES took place before the pandemic reached the US, and Computex in Taiwan, CE China and CES China were all canceled this year, used a hybrid method for important keynote presentations, some of which were in-person while other\u2019s were conducted with telepresence. LG also created a virtual exhibit of its products that could be viewed online from anywhere in the world.<\/span><\/p>\n<h3><b>Schneider Electric Keynote<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14315 size-large\" src=\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/VO7_7714-1024x683.jpg\" alt=\"\" width=\"696\" height=\"464\" srcset=\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/VO7_7714-1024x683.jpg 1024w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/VO7_7714-300x200.jpg 300w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/VO7_7714-768x512.jpg 768w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/VO7_7714-1536x1024.jpg 1536w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/VO7_7714-2048x1366.jpg 2048w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/VO7_7714-696x464.jpg 696w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/VO7_7714-1068x712.jpg 1068w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/VO7_7714-630x420.jpg 630w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Schneider Electric is a big global player in digital solutions for energy management in homes, buildings, infrastructure and industries. At its IFA 2020 hybrid keynote address, Manish Pant, CEO &#038; EVP Home &#038; Distribution of Schneider Electric presented his company\u2019s blueprint for the Sustainable Home of the Future in the next ten years, with a range of new smart home energy solutions with three smart sustainable products under its Wiser brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cHomes are more than just a roof over our heads. They are the place we spend time with loved ones. But their carbon footprint is growing. Demand for electricity is set to double over the coming decades. Creating sustainable homes will be crucial to reducing global warming and achieving a net-zero future.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Schneider Electric\u2019s Sustainable Home of the Future concept will connect digitally manage the electrical power of every device in the home so that you can control each device easily through an app, and the system will anticipate and adapt to energy requirements, for light, cooking and air conditioning.<\/span><\/p>\n<h3><b>Qualcomm Keynote<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-14316\" src=\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/VO7_7113-1024x683.jpg\" alt=\"\" width=\"696\" height=\"464\" srcset=\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/VO7_7113-1024x683.jpg 1024w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/VO7_7113-300x200.jpg 300w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/VO7_7113-768x512.jpg 768w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/VO7_7113-1536x1024.jpg 1536w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/VO7_7113-2048x1365.jpg 2048w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/VO7_7113-696x464.jpg 696w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/VO7_7113-1068x712.jpg 1068w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/VO7_7113-630x420.jpg 630w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Mobile chipmaker Qualcomm had 5G connectivity on their mind for their IFA Keynote address, where the company made three announcements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At IFA 2020 the Qualcomm unveiled the Snapdragon 8cx Gen 2 5G compute platform, the company\u2019s second-generation ARM processor for Windows notebook PCs. The 8cx Gen 2 not delivers 50% better performance than its predecessor, it also incorporates 5G connectivity as well as integrated support for WiFi 6 and Bluetooth 5.1, utilises Qualcomm\u2019s Aqstic echo cancellation and noise suppression (ECNS) technology and Spectra ISP mobile camera technology, has Qualcomm\u2019s AI Engine, and boast an all-day battery life and the ability to support dual external 4K displays. We expect the first Snapdragon 8cx Gen 2 5G powered device to go on the market before the end of the year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The second announcement addressed the affordability of 5G devices, with Qualcomm revealing that they are accelerating the implementation of 5G into its lower-tier Snapdragon 4-series processors in early 2021.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, the company launched an Adaptive Active Noise Cancellation (ANC) technology designed to deliver improved user experience for earbuds with integrated ANC.\u00a0<\/span><\/p>\n<h3><b>Sennheiser CX 400BT True Wireless<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-14317\" src=\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/CX_400BT_Black_Earbuds_Front_Product_Shot_Cutout-1024x640.jpg\" alt=\"\" width=\"696\" height=\"435\" srcset=\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/CX_400BT_Black_Earbuds_Front_Product_Shot_Cutout-1024x640.jpg 1024w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/CX_400BT_Black_Earbuds_Front_Product_Shot_Cutout-300x188.jpg 300w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/CX_400BT_Black_Earbuds_Front_Product_Shot_Cutout-768x480.jpg 768w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/CX_400BT_Black_Earbuds_Front_Product_Shot_Cutout-1536x960.jpg 1536w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/CX_400BT_Black_Earbuds_Front_Product_Shot_Cutout-2048x1280.jpg 2048w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/CX_400BT_Black_Earbuds_Front_Product_Shot_Cutout-696x435.jpg 696w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/CX_400BT_Black_Earbuds_Front_Product_Shot_Cutout-1068x668.jpg 1068w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/CX_400BT_Black_Earbuds_Front_Product_Shot_Cutout-672x420.jpg 672w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The new Sennheiser CX 400BT True Wireless earbuds promise to be awesome sounding everyday devices as they incorporate the same 7mm dynamic drivers from the brand\u2019s acclaimed Momentum True Wireless 2 premium earbuds. These minimalist buds feature Bluetooth 5.1, 7 hours of battery and up to 20 hours with charging case and smart assistant compatibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u20ac199 (about S$322)<\/span><\/p>\n<h3><b>Panasonic Lumix S5<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14318 size-large\" src=\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/LUMIX_S5_Panasonic-1024x768.jpg\" alt=\"\" width=\"696\" height=\"522\" srcset=\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/LUMIX_S5_Panasonic-1024x768.jpg 1024w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/LUMIX_S5_Panasonic-300x225.jpg 300w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/LUMIX_S5_Panasonic-768x576.jpg 768w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/LUMIX_S5_Panasonic-1536x1152.jpg 1536w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/LUMIX_S5_Panasonic-2048x1536.jpg 2048w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/LUMIX_S5_Panasonic-80x60.jpg 80w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/LUMIX_S5_Panasonic-265x198.jpg 265w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/LUMIX_S5_Panasonic-696x522.jpg 696w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/LUMIX_S5_Panasonic-1068x801.jpg 1068w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/LUMIX_S5_Panasonic-560x420.jpg 560w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">With the Lumix S5, Panasonic has finally added an affordable and compact mainstream mirrorless camera to its S-series. Built around a 24.2-megapixel full-frame sensor, the Lumix S5 an attractive choice for capturing 10-bit 4K\/60 videos, especially as it has 5 stop in-body stabilization, Dual Native ISO technology for enhanced video performance and fast AF with Real-Time Detection Technology.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">US$1,999 (about S$2,330) (body only)<\/span><\/p>\n<h3><b>LG Keynote<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14319 size-large\" src=\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/VO7_7268-1024x683.jpg\" alt=\"\" width=\"696\" height=\"464\" srcset=\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/VO7_7268-1024x683.jpg 1024w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/VO7_7268-300x200.jpg 300w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/VO7_7268-768x512.jpg 768w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/VO7_7268-1536x1024.jpg 1536w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/VO7_7268-2048x1366.jpg 2048w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/VO7_7268-696x464.jpg 696w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/VO7_7268-1068x712.jpg 1068w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/VO7_7268-630x420.jpg 630w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">LG took the hybrid show theory to a new level by delivering an IFA Keynote where LG\u2019s presenters, including Chief Technology Officer Dr. I.P. Park, appeared as holograms. Presenting the company\u2019s \u2018Life\u2019s Good From Home\u2019 vision, LG future vision maximizes the three core home values of care, convenience and entertainment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Said Dr. Park. \u201cLG believes this presents a unique opportunity to make real change in the world by realizing a new potential for the home. As a leading lifestyle innovator, we\u2019ve doubled-down on our commitment to developing new and improved products and services that provide a good life for consumers the world over.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LG continues to evolve the LG ThinQ AI platform and app, which now includes a recently updated AI-based Proactive Customer Care (PCC) that analyzes the operational status of appliances and even provides maintenance or repair advice. The Korean company also showcased the use of its CLIOi ServeBots in commercial service and LG ThinkQ Home concept, of an ideal future residence designed to deliver a safer, more convenient lifestyle through the company\u2019s latest appliances and IT technologies.<\/span><\/p>\n<h3><b>Realme Keynote<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-14320\" src=\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/VO7_8023-1024x576.jpg\" alt=\"\" width=\"696\" height=\"392\" srcset=\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/VO7_8023-1024x576.jpg 1024w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/VO7_8023-300x169.jpg 300w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/VO7_8023-768x432.jpg 768w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/VO7_8023-1536x864.jpg 1536w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/VO7_8023-2048x1152.jpg 2048w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/VO7_8023-696x392.jpg 696w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/VO7_8023-1068x601.jpg 1068w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/VO7_8023-747x420.jpg 747w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Realme considers itself to be the world\u2019s fastest-growing smartphone brand, and at its first-ever IFA keynote unveiled its new brand strategy, under the twin mottos \u2018Dare to Expand\u2019 and \u2018Dare to Thrive\u2019. Sky Li, Founder and CEO of realme, shared, \u201crealme insists on bringing high-quality products with leap-forward performance and trendsetting design and creating the trendsetting smart life.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At their keynote, realme announced that it is committed to building high-quality smartphones and AIoT products with leap-forward performance and trendsetting designs for the young at a more affordable price, under the strategy \u2018Smartphone + AIoT\u2019. The Chinese tech company now has a full product portfolio, from entry-level 4G products to affordable feature devices such as the new realme 7 series smartphones with 64MP Quad cameras. Realme also the 5G-enabled \u2018trendsetting\u2019 X7 and\u00a0 X7 Pro devices as well as new IoT devices such as the Watch S Pro and the company\u2019s first 55-inch Smart TV with wide colour gamut.<\/span><\/p>\n<h3><b>Honor Watch GS Pro<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-14321\" src=\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/1599211779_honor_gs_pro_group-1024x497.jpg\" alt=\"\" width=\"696\" height=\"338\" srcset=\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/1599211779_honor_gs_pro_group-1024x497.jpg 1024w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/1599211779_honor_gs_pro_group-300x146.jpg 300w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/1599211779_honor_gs_pro_group-768x373.jpg 768w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/1599211779_honor_gs_pro_group-1536x746.jpg 1536w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/1599211779_honor_gs_pro_group-2048x994.jpg 2048w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/1599211779_honor_gs_pro_group-696x338.jpg 696w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/1599211779_honor_gs_pro_group-1068x518.jpg 1068w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/1599211779_honor_gs_pro_group-865x420.jpg 865w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">While Huawei delivered a rather muted Keynote address at IFA 2020, its Honor sub-brand, on the other hand, under the theme \u2018Expand Your Smart Live\u2019 unleashed three new PC notebooks and two smartwatches, the Watch ES for fitness enthusiasts, and the Watch GS Pro for adventure lovers. The Watch GS, in particular, features a 25-day battery life, dual satellite positioning systems and supports over 100 sports and workout modes including mountain climbing and skiing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u20ac250 (about S$405)<br \/>\n<\/span><span style=\"font-weight: 400;\">www.hihonor.com\/sg<\/span><\/p>\n<h3><b>Harmon Kardon Citation 200<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-14322\" src=\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/HK_Citation-200_Product-Image_Hero_Grey-1024x1024.png\" alt=\"\" width=\"696\" height=\"696\" srcset=\"https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/HK_Citation-200_Product-Image_Hero_Grey-1024x1024.png 1024w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/HK_Citation-200_Product-Image_Hero_Grey-300x300.png 300w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/HK_Citation-200_Product-Image_Hero_Grey-150x150.png 150w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/HK_Citation-200_Product-Image_Hero_Grey-768x768.png 768w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/HK_Citation-200_Product-Image_Hero_Grey-1536x1536.png 1536w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/HK_Citation-200_Product-Image_Hero_Grey-696x696.png 696w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/HK_Citation-200_Product-Image_Hero_Grey-1068x1068.png 1068w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/HK_Citation-200_Product-Image_Hero_Grey-420x420.png 420w, https:\/\/nxtmag.tech\/wp-content\/uploads\/2020\/10\/HK_Citation-200_Product-Image_Hero_Grey.png 1605w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Harman International launched their latest Fall 2020 lineup of audio devices, including the newest edition to Harman Kardon\u2019s Citation speaker series, the Citation 200 portable smart speaker, which has Scandinavian design touches like its Kvadrat fabric and leather carry strap.\u00a0 The Citation 200 has Google Assistant, compatibility with Chromecast and Apple AirPlay, and delivers omnidirectional sound via a tweeter, midrange driver and dual passive radiators.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u20ac349 (about S$565)<br \/>\n<\/span><span style=\"font-weight: 400;\">sg.harmankardon.com<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The abbreviation IFA actually stands for Internationale Funkausstellung Berlin, or Berlin Radio Show, and is the longest-running consumer technology show in the world. As with many large public events in the current Covid-19 pandemic, IFA had to adapt to new social distancing conditions, and where 300,000 visitors used to throng the extensive Berlin show grounds [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":14313,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[19],"tags":[],"class_list":{"0":"post-14311","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IFA 2020 Goes Hybrid<\/title>\n<meta name=\"description\" content=\"Annual tech showcase IFA 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