{"id":10491,"date":"2019-09-29T17:01:38","date_gmt":"2019-09-29T09:01:38","guid":{"rendered":"https:\/\/nxtmag.tech\/?p=10491"},"modified":"2019-09-29T17:01:38","modified_gmt":"2019-09-29T09:01:38","slug":"borderlands-3-redefines-mayhem-establishes-franchise-as-billion-dollar-global-brand","status":"publish","type":"post","link":"https:\/\/nxtmag.tech\/my\/2019\/09\/29\/borderlands-3-redefines-mayhem-establishes-franchise-as-billion-dollar-global-brand\/","title":{"rendered":"Borderlands 3 Redefines Mayhem; Establishes Franchise as Billion Dollar Global Brand"},"content":{"rendered":"

2K announced that Borderlands 3<\/i><\/span> has unleashed further mayhem by achieving multiple record-setting milestones for both the series and label following its worldwide release on Friday, 13 September.<\/p>\n

\"Borderlands<\/p>\n

The Fastest-Selling Title in 2K History<\/strong><\/h3>\n

Within its first five days of launch, 50 percent more consumers purchased Borderlands 3 <\/i>versus sales of its predecessor \u2013 Borderlands 2 <\/i>\u2013 making the title the fastest-selling in 2K\u2019s history, as well as the highest-selling title for the label on PC in a five-day window. In addition, Borderlands 3 <\/i>has sold-in more than 5 million units in its first five days, leading the Borderlands <\/i>franchise to generate more than $1 billion in Net Bookings and becoming the second franchise in 2K history to achieve this milestone.<\/p>\n

Borderlands 3 <\/i>marks 2K\u2019s highest percentage of digital sales for a cross-platform, cross-distribution title, with more than 70 percent of consumers purchasing the game digitally in its first five days of release. In addition, Borderlands 3 <\/i>delivered the highest pre-order sales figures to date for a 2K title, as well as broke pre-order records with the Epic Games Store. Initial sales of Borderlands 3 <\/i>have exceeded the label\u2019s expectations and, in particular, PC sales of the title through the Epic Games Store have been incredibly strong.<\/p>\n

\"Borderlands<\/p>\n

Borderlands 3 <\/i>claimed the top position on Twitch for Most-Watched Game on its launch day and has maintained its position as a Top Five Most-Watched Game since launch. In addition, Borderlands 3 <\/i>has already generated more than 14 million hours of content viewed on Twitch \u2013 more than half the viewership that Borderlands 2 <\/i>generated in its seven-year lifetime.<\/p>\n

Borderlands 3 <\/i>has earned resoundingly positive critical acclaim since its launch, including:<\/p>\n

    \n
  • o <\/span>\u201cThe once and future king \u2013 <\/i>9\/10\u201d \u2013 Forbes<\/i>;<\/li>\n
  • o <\/span>\u201cIts arsenal of fun is unmatched \u2013 <\/i>9\/10\u201d \u2013 IGN<\/i>;<\/li>\n
  • o <\/span>\u201cAn absolute masterpiece \u2013 <\/i>9\/10\u201d <\/i>\u2013 Shacknews<\/i>;<\/li>\n
  • o <\/span>\u201cA hallmark of excellence \u2013 <\/i>9\/10\u201d <\/i>\u2013 Destructoid<\/i>;<\/li>\n
  • o <\/span>\u201cDestined to become a classic \u2013 <\/i>9\/10\u201d \u2013 Meristation<\/i>;<\/li>\n
  • o <\/span>\u201cAn absolute blast \u2013 <\/i>4\/5\u201d \u2013 USGamer<\/i>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    2K announced that Borderlands 3 has unleashed further mayhem by achieving multiple record-setting milestones for both the series and label following its worldwide release on Friday, 13 September. The Fastest-Selling Title in 2K History Within its first five days of launch, 50 percent more consumers purchased Borderlands 3 versus sales of its predecessor \u2013 Borderlands […]<\/p>\n","protected":false},"author":2,"featured_media":10493,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[19],"tags":[785,37],"class_list":{"0":"post-10491","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-borderlands","9":"tag-gaming"},"yoast_head":"\nBorderlands 3 Redefines Mayhem; Establishes Franchise as Billion Dollar Global Brand - NXT Malaysia<\/title>\n<meta name=\"description\" content=\"2K announced that Borderlands 3 has unleashed further mayhem by achieving multiple record-setting milestones following its worldwide release.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nxtmag.tech\/my\/2019\/09\/29\/borderlands-3-redefines-mayhem-establishes-franchise-as-billion-dollar-global-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:locale:alternate\" content=\"en_SG\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Borderlands 3 Redefines Mayhem; 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