At Integrated Systems Europe (ISE) 2026 in Barcelona, Samsung unveiled its latest commercial display innovations, headlined by the global launch of its glasses-free 3D Spatial Signage. With new AI-powered content tools, supersized display solutions and enterprise partnerships, the brand is setting a bold direction for the future of immersive commercial environments.
A New Dimension in Visual Storytelling
One of the most exciting highlights from the announcement is Samsung’s Spatial Signage, an industry-leading 3D digital signage solution designed to create depth and realism without requiring viewers to wear special glasses. Powered by Samsung’s proprietary 3D Plate technology, the display produces natural-looking spatial depth behind the LCD panel while maintaining the sharpness of traditional 2D visuals.
In real-world settings such as retail, luxury showrooms, museums and entertainment spaces, this kind of immersive experience can instantly draw attention and guide audiences towards key products or messages. The newly launched 85-inch model offers a 4K UHD resolution in a vertical 9:16 format, allowing brands to showcase rotating 360-degree product visuals, presenting front, side and back views seamlessly.
Under the hood, Samsung’s Quantum Processor enhances image quality with 4K upscaling, refined HDR performance and precise colour mapping. The anti-glare panel also ensures clear visuals even under challenging lighting conditions, making it practical for busy commercial environments. Additional sizes, including 32-inch and 55-inch versions,s are expected to follow.
AI-Powered Content Creation with Samsung VXT
Alongside the hardware, Samsung introduced AI Studio, a new application within its Samsung VXT cloud platform. This tool simplifies content creation by turning static images into dynamic video content optimised for digital signage.
Instead of relying on multiple editing tools, businesses can generate ready-to-use visuals directly in the platform. AI Studio automatically enhances shadows, margins and backgrounds, ensuring that content appears realistic and visually balanced across different display environments. This is especially useful for companies that want to scale digital marketing without heavy production workflows.
The integration of AI also reflects a broader industry shift. Digital signage is no longer just about screens. It is about intelligent content, automation and remote management working together.
Supersized Displays for Maximum Impact
Samsung also expanded its supersized display lineup to meet the growing demand for larger, more immersive business experiences. Among the standout announcements is the 130-inch Micro RGB signage, powered by advanced Micro LED technology and an AI engine designed to deliver exceptional brightness and colour accuracy.
For organisations looking for simplified installation, Samsung introduced a 108-inch The Wall All-in-One display with a modular design. Unlike traditional LED walls that require complex setup, this model can be installed much faster, making it more accessible for corporate lobbies, retail environments and showrooms.
These innovations build on Samsung’s long-standing leadership in the global digital signage market, which now spans over 17 years.
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