Dyson has unveiled a dual-ambassador strategy in Asia Pacific, appointing Park Bo Gum and Jang Won Young to represent its growing portfolio of home appliances and beauty technologies. The partnerships reflect Dyson’s engineering-led philosophy and its continued push to enhance everyday living through innovation across multiple product categories.
Park Bo Gum will serve as the face of Dyson’s broader ecosystem of home and hair technologies, bringing his trusted and sincere image to campaigns across the region. Since his debut, Park has built a strong reputation for credibility and relatability, qualities that closely align with Dyson’s mission to solve real-world problems through advanced engineering.
He will front campaigns introducing next-generation machines such as the Dyson Spot+Scrub AI Robot Cleaner, which features a three-step system to detect, remove, and recheck dirt, and targets hidden stains with AI-powered precision. His role will also extend to showcasing Dyson’s key innovations in both home and hair care, highlighting how its technologies seamlessly improve daily life.
“Home is where I recharge, and technology plays a big role in making that space comfortable and efficient,” said Park Bo Gum. “Dyson’s innovations have always impressed me, and I’m excited to share their engineering values with everyone.”
Complementing this, Jang Won Young of IVE will represent Dyson’s beauty category as the Asia-Pacific ambassador for Dyson Hair Devices. Known for her versatility, curiosity, and strong sense of personal style, Jang embodies Dyson Beauty’s commitment to high-performance styling tools that prioritise hair health. Her partnership will spotlight Dyson’s latest styling technologies, reinforcing the brand’s focus on intelligent, damage-reducing hair care solutions.
Kathleen Pierce, President of Dyson Beauty, shared: “We are thrilled to collaborate with Jang Won Young, an influential talent whose style resonates across Asia Pacific. As a proud Dyson Airwrap owner, she embodies the balance of beauty, performance, and self-expression that Dyson champions. Together, we look forward to inspiring a new chapter of intelligent, damage-reducing styling for consumers.”
With five consecutive million-seller records and a diverse fanbase spanning cultures and age groups, Jang has become one of Asia’s most recognisable beauty and fashion icons. Her signature glossy, healthy hair and expressive performance style make her a natural fit for Dyson’s technology-driven approach to hair care.
“As an artist, my hair plays a big part in completing every concept I take on,” said Jang Won Young. “The Dyson Airwrap Co-anda2x is my go-to styling tool because it helps me experiment with looks while keeping my hair healthy. I’m excited to be partnering with Dyson across Asia Pacific and to share new styling inspiration with fans.”
These ambassador appointments come as Dyson continues to expand its global beauty portfolio, backed by its £500 million investment announced in 2022 to accelerate research in hair science and advanced engineering.
Recent launches, including the Dyson Airwrap Co-anda2x multi-styler, Dyson Supersonic r hair dryer, and Dyson Omega nourishing formulation range, underscore the company’s long-term commitment to delivering fast, effortless styling while protecting hair health.
Together, Park Bo Gum and Jang Won Young represent Dyson’s vision of blending technology, performance, and lifestyle, bringing innovation closer to consumers across Asia Pacific.
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