The Lomographic Society proudly presents its latest analogue essential — the Simple Use Reloadable Film Camera preloaded with LomoChrome Classicolor — a pocket-sized creative companion designed to celebrate true colours and authentic analogue identity.
Simple by name and simple by nature, this lightweight 35 mm camera invites photographers of all levels to embrace spontaneity, imperfection and the thrill of film. Preloaded and ready to shoot, it requires no complicated settings — just point, shoot,t and capture life as it unfolds.
DazzlinColours with Classic Analogue Character
At the heart of this new addition to the Simple Use family is LomoChrome Classicolor ISO 200 film, a colour negative film that captures true-to-life tones with a distinct analogue personality.
Quietly sophisticated yet playfully expressive, the film renders blushing skin tones beautifully while allowing reds to burst energetically from the frame. Blues and greens remain crisp and clear, creating balanced compositions that feel both nostalgic and contemporary.
In bright sunlight, images appear softly luminous, while gloomier scenes take on earthy warmth — making it a versatile choice for everyday adventures and artistic experimentation alike.
Designed for Spontaneity
Compact and easy to carry, the Simple Use Reloadable Film Camera is built for capturing wild adventures and adding intrigue to everyday moments. In an increasingly digital world, it offers a refreshing return to tactile photography and authentic creative expression.
The camera features a powerful built-in flash and includes vivid colored gel flash filters, allowing users to experiment creatively in various lighting conditions. Once the preloaded film is finished, the camera can be reloaded with any 35 mm film — ensuring the analogue journey never ends.
For those seeking even more adventure, it can also be paired with the Analogue Aqua Underwater Case, making it ready for underwater exploration.
It retails at 29.90 SGD. Find out more here.
