LG Electronics (LG) is unveiling the next chapter of its ultra-premium LG SIGNATURE brand at CES® 2026 in Las Vegas, taking place from January 6 to 9. Celebrating a decade of design and innovation, the latest LG SIGNATURE lineup expands the brand’s portfolio with new products that combine advanced AI intelligence and refined craftsmanship, while staying true to its hallmark aesthetic of understated, timeless luxury.
Driven by LG’s proprietary AI Core-Tech, the new LG SIGNATURE range introduces deeper intelligence and intuitive convenience into everyday living. Equipped with AI-powered and generative AI features, the appliances deliver highly personalized experiences designed to simplify daily routines and elevate home living.
At the heart of the showcase is the new LG SIGNATURE refrigerator, a bold expression of LG’s vision for the intelligent kitchen. Featuring conversational AI built on Large Language Model (LLM) technology, the refrigerator enables natural, human-like interactions, offering tailored suggestions and insights. A newly integrated 6.8-inch LCD works alongside LG’s advanced AI systems to maintain optimal cooling performance for longer-lasting freshness. The AI Fresh feature further enhances food preservation by tracking usage patterns and automatically pre-cooling the interior up to two hours before anticipated door openings.
Enhancing convenience even further, the LG SIGNATURE Smart InstaView™ refrigerator simplifies food management with ThinQ™ Food technology. Using an internal camera, the system helps identify stored ingredients, recommend recipes and suggest creative substitutions based on what’s available inside. When inactive, the T-OLED InstaView panel can display elegant visuals, enriching the kitchen atmosphere and transforming the appliance into a sophisticated design statement.
Cooking experiences are elevated with the LG SIGNATURE Oven Range, which introduces intelligent features such as Gourmet AI. Powered by an internal AI camera, the oven can recognise more than 85 dishes and automatically select optimal cooking settings. The AI Browning function monitors bread as it bakes and sends notifications via the ThinQ app when the desired level of doneness is reached. Users can also enjoy real-time cooking monitoring, time-lapse cooking summaries and seamless social media sharing directly from their smartphones.
The expanded LG SIGNATURE lineup remains faithful to the brand’s Refined Minimal design philosophy, characterized by clean horizontal lines, signature gold accents and exceptional attention to detail. Rooted in LG’s legacy of excellence, the new products seamlessly blend elegant form, generous capacity and enhanced AI-driven performance.
To offer greater personalisation, LG is introducing three new LG SIGNATURE design collections, Seamless, Iconic and Tailored, allowing consumers to select products that best reflect their lifestyle and aesthetic preferences. Built to meet the highest performance standards, each collection incorporates bold, premium materials that create a distinctive and confident presence in the home. Through these offerings, LG aims to expand its premium customer base by strengthening regional strategies and accelerating growth across global high-end markets.
LG SIGNATURE will also present immersive exhibition spaces created in collaboration with Italian luxury living brand Poliform. These showcases highlight how LG SIGNATURE appliances integrate effortlessly into high-end interiors, delivering thoughtfully curated premium living solutions.
“LG SIGNATURE harmonises design, performance and experience, redefining the future of luxury living and setting a new benchmark for premium home appliances,” said Baek Seung-tae, president of the LG Home Appliance Solution Company. “As we celebrate the brand’s 10th anniversary, the expanded LG SIGNATURE lineup continues to lead the global market for customers seeking a more expressive and elevated lifestyle
To learn more about LG SIGNATURE products, click here.
