To celebrate two decades of boundary-pushing horology, MB&F introduces the M.A.D.2 ‘World Tour’ edition, the third chapter in its unconventional M.A.D. saga. Following the earlier Orange and Green editions, the latest release arrives in a striking blue and is available exclusively through MB&F’s worldwide retail partners in very limited quantities, underscoring their essential role in the brand’s global ecosystem.
Originally launched earlier this year, the M.A.D.2 was conceived by designer Eric Giroud as a deeply personal tribute to 1990s club and DJ culture. The first Orange edition was reserved for MB&F’s Tribe and Friends, while the Green edition, which opened to the public via a raffle system, went on to win the Petite Aiguille prize at the Grand Prix d’Horlogerie de Genève. The new ‘World Tour’ edition builds on that momentum, adding a fresh visual identity while keeping its cultural roots intact.
The M.A.D.2 is the second act in a story that began with the unexpected success of the M.A.D.1. It is a love letter to the wild, expressive spirit of the 1990s club scene, particularly the legendary MAD (Moulin à Danses) and Dolce Vita clubs in Lausanne, where Giroud immersed himself among DJs, musicians, artists and actors. That atmosphere of creative energy and rhythm is translated directly onto the wrist.
Raised central subdials display the hours and minutes, echoing the look of DJ turntables, while the grooved central dial mimics the texture and colour of vinyl records. Encircling this is a platter inspired by the stroboscopic band of the iconic Technics SL-1200 Mark 2 turntable, complete with Super-LumiNova stop pins. Every movement of the wrist sets the platter spinning, driven by an automatic winding rotor that is visible from both the front and the back of the watch.
Housed in a 42mm stainless steel and sapphire case shaped like a smooth pebble, the M.A.D.2 balances playful design with serious watchmaking. At its heart lies a bi-directional jumping hour module developed by MB&F, powered by the Swiss-made La Joux-Perret G101 calibre. Beating at 4Hz, the movement delivers a robust 64-hour power reserve.
Retailing at SGD 5,100 including tax, the MB&F M.A.D.2 ‘World Tour’ edition is not just a watch, but a wearable celebration of music, movement and the enduring creative partnerships that define MB&F’s world.
