OPPO has officially launched the Find X9 Series globally, underscoring its firm commitment to the premium smartphone segment. This milestone comes as the brand’s global user base surpasses 740 million, a testament to OPPO’s growing influence among new generations through user-focused innovation.
“The new generation defines the future of premium smartphones — seeking seamless experiences that combine imaging, AI, battery life, and connectivity,” said Ling Liu, Overseas CMO of OPPO. “With the Find X9 Series, OPPO aims to set a new benchmark for flagship mobile imaging and lead a new era of smartphone innovation.”
Driving Growth in the Premium Market
According to Counterpoint Research, OPPO’s average selling price rose by 14% year-on-year in Q2 2025, the fastest growth among all major smartphone brands. This upward momentum reflects OPPO’s ability to anticipate and meet the evolving needs of young, tech-savvy consumers. As IDC notes, this new generation is reshaping the high-end smartphone landscape, and OPPO’s response has been to integrate top-tier imaging systems, AI-driven features, exceptional battery endurance, and cross-device connectivity into its flagship lineup.
The Find X9 Series is built for creators, turning smartphones into professional-grade content tools.
The Find X9 Pro’s 200MP Hasselblad Telephoto Camera captures remarkable detail across all lighting conditions, from bustling concerts to tranquil nightscapes.
Complementing the hardware is ColorOS 16, which introduces AI Portrait Glow for lifelike portraits, AI Mind Space for intuitive idea management, and advanced privacy safeguards.
Reimagining the User Experience
Beyond hardware innovation, OPPO is revolutionising its retail and online presence. Its retail stores now feature immersive displays and personalised service, inviting deeper user engagement. Online, OPPO continues to expand across major e-commerce and social platforms such as TikTok, integrating live shopping and interactive experiences that bridge discovery and purchase.
“Make Your Moment” with OPPO
OPPO’s “Make Your Moment” philosophy extends to its global partnerships. As the Official Smartphone Product Partner of the UEFA Champions League, the brand enhances fan experiences through its superior imaging technology.
Through its collaboration with Discovery on the “Every Culture Finds Its Stage” campaign, OPPO captures cultural performances in Spain, Mexico, and Thailand using the Find X9 Series, inspiring creators worldwide to share their own cultural stories.
Adding to this creative movement, OPPO Creation Ambassador Ollie connects users with the latest innovations and cultural narratives through OPPO devices.
Meanwhile, the OPPO Photography Awards 2025 continue to empower visual storytellers worldwide, having already drawn over 15.4 million submissions from 78 countries.
Guided by its user-first strategy, OPPO remains dedicated to delivering exceptional products and services that merge technology, art, and creativity, redefining what a premium smartphone experience truly means.
The OPPO Find X9 Series is available now. Click here to find out more.
