During a May 26 press conference held in Singapore, IFA Berlin reaffirmed the city-state’s essential role in global technological innovation, while also unveiling new developments in preparation for IFA 2025. As the world’s leading platform for home and consumer electronics, IFA underscored Singapore’s significance not only as a hub for groundbreaking innovation but also as a vital market influencing global tech progress.
Singapore: A Key Player in Global Innovation
The ongoing collaboration between IFA and Singapore-based companies continues to create valuable opportunities for brands to present their latest technologies on an international stage. This partnership enables businesses to expand their visibility across Europe and other global markets. At IFA 2025, companies from Singapore and around the world will once again present their newest innovations across a wide range of sectors, including Artificial Intelligence, Home & Entertainment, Home Appliances, Smart Home, Communication & Connectivity, Audio, Computing & Gaming, Photography, Video & Content Creation, Fitness & Digital Health, and Mobility.
IFA Global Markets: The Premier International B2B Platform
Returning to Messe Berlin from 7-9 September, IFA Global Markets will serve as the central hub for business-to-business engagement. This dedicated sourcing platform is designed specifically for Original Brand Manufacturers (OBMs), Original Equipment Manufacturers (OEMs), and Original Design Manufacturers (ODMs). It offers a unique environment for manufacturers, distributors, and retailers to meet, network, and explore business development opportunities on an international scale.
Expanding Media Reach and Growing Global Influence
IFA’s global footprint continues to expand, with international media interest increasing substantially. IFA 2024 experienced a remarkable 340% rise in media visibility within Singapore alone, garnering more than 730 mentions across national media outlets. This upward trend is expected to gain further momentum in 2025, enhancing the worldwide impact of the innovations showcased at the event.
IFA Retail Leaders Summit: A Premier Gathering for Retail Decision-Makers
A standout feature of this year’s edition will be the IFA Retail Leaders Summit, taking place on Thursday, 4 September. This exclusive event brings together top-tier decision-makers in global retail, senior executives from leading home and consumer tech brands, industry analysts, and technology pioneers. The summit will serve as a forum for high-level dialogue and strategic exchange, solidifying IFA’s role in shaping the future of retail and fostering meaningful industry collaboration.
Driving Innovation Through Strategic Alliances
IFA 2025 is committed to deepening strategic partnerships that propel technological innovation and support ongoing industry transformation. These collaborations are central to shaping the next generation of consumer electronics and home technology. “Singapore remains a cornerstone of technological evolution,” said Leif Lindner, CEO of IFA Berlin. “At IFA 2025, we’re creating a platform where leading brands, startups, and pioneers can connect and engage directly with consumers – something truly unique. Our mission is to further solidify IFA’s position as a key industry event and a global stage for the visibility of breakthrough ideas.”
Save the Dates:
● IFA Retail Leaders Summit: 4 September 2025
● IFA 2025: 5–9 September 2025
● IFA Global Markets: 7–9 September 2025
