Dyson has announced the launch of its latest innovation, the Dyson Airstrait™ straightener, in Singapore. This new device promises to transform hair styling routines with a pioneering technology that straightens hair from wet to dry without the use of hot plates, thus eliminating heat damage.
The Dyson Airstrait™ straightener is designed to offer a healthier alternative to traditional straightening tools, which rely on high temperatures that can lead to hair damage over time. By utilizing powerful, focused airflow to straighten hair, the Dyson Airstrait™ ensures up to 60% less damage, promising healthier, shinier, and straighter hair.
Unique to the Dyson Airstrait™ is its engineering marvel, featuring diffusers that direct heated air away from the user, allowing the device to target hair roots effectively. This not only ensures moisture-free hair for improved scalp health but also allows for closer access to the roots for a more thorough straightening process.
The integration of drying and straightening into one seamless step marks a significant advancement in hair care efficiency. Users can now enjoy a reduction in styling time by up to 25%, without compromising on the quality of their desired hairstyles. The Dyson Airstrait™ is versatile, catering to a wide range of hair types and styles, from sleek, natural straight looks to voluminous J-Curls.
The Dyson Airstrait™ straightener is poised to become a game-changer in the hair care industry, offering a novel solution to the age-old problem of heat damage from hair styling tools. Priced at S$799, this innovative straightener is expected to attract a wide audience of beauty enthusiasts looking for healthier styling options.
Dyson is currently inviting interested customers to sign up to be among the first to know when the Dyson Airstrait™ straightener becomes available for purchase.
