Air pollution continues to be a pressing global issue, with approximately 99.81% of the Earth’s surface experiencing unsafe levels of pollution. Recognizing the need to address this problem, Sharp Corporation has unveiled its latest innovation, the Purefit Plasmacluster Air Purifier, as part of the Sharp 2023 Regional Product Launch. This cutting-edge air purifier boasts a modern design that seamlessly integrates with any interior space, incorporating natural textures and innovative technologies to enhance the well-being and lifestyle of consumers.
Hideyuki Nagamine, Head of PCI/HC Division of Smart Appliances and Solutions BU, expressed pride in Sharp’s role as a pioneering company in home appliances, emphasizing their commitment to delivering unique and innovative Japanese solutions that cater to the needs of modern urban living. Powered by the revolutionary Plasmacluster technology, Sharp understands the profound impact of air quality on daily lives and remains dedicated to improving the well-being and lifestyle of consumers while prioritizing the health of the planet.
The Purefit Plasmacluster Air Purifier incorporates various unique technologies that complement people’s lifestyles. Its “dual suction” structure enables a remarkably compact body size (333 mm x 330 mm x 578 mm) while providing extensive coverage (84m2/JEMA standard). Combined with Sharp’s exclusive COANDA air flow technology and triple filtering system, this purifier delivers authentic air purification performance and an exceptional user experience.
Furthermore, Sharp’s Plasmacluster ion technology (PCI 25000) sets it apart by significantly enhancing purification efficiency against both airborne and adhered substances such as viruses, moulds, and bacteria.
Plasmacluster technology operates through a multi-stage process, ensuring unparalleled air purification. Like naturally occurring positive and negative ions in the environment, Plasmacluster ions are emitted and surrounded by water molecules, resulting in long-lasting effectiveness. These ions, particularly hydroxide (OH) radicals, possess highly oxidizing properties that target airborne microbes like allergens, bacteria, moulds, and viruses. By removing hydrogen from the surface proteins of these microbes, Plasmacluster ions cause their breakdown. The combination of hydroxide (OH) and hydrogen (H) produces water (H2), which is released back into the air.
Moreover, scientific research conducted in collaboration with Japanese universities and various industries has proven that Sharp’s Plasmacluster Ion (PCI) Technology positively impacts human health. These studies have demonstrated stress reduction, improved concentration levels, and enhanced athletic performance as a result of Plasmacluster technology. Notably, joint research with Japan’s Shizuoka University highlighted the technology’s potential in promoting plant growth, expanding its applications beyond air purification.
Sharp, known as one of the world’s leading air purifier brands, empowers consumers to experience the beauty of supreme purified air through the power of Plasmacluster technology. With its advanced high-performance dual suction system, this air purifier efficiently collects large volumes of air, ensuring superior air purification. Despite its compact size, it effectively eliminates airborne moulds and suppresses the activity of viruses, bacteria, and allergens that adhere to surfaces.
In addition to its remarkable air purification capabilities, the sleek and contemporary design of the Sharp Purefit Plasmacluster Air Purifier complements various consumer lifestyles and home décors. Its advanced technology neutralizes static electricity, enabling the efficient removal of harmful airborne particles, pollen, and dust, thereby creating a restful and rejuvenating environment.
Furthermore, this purifier’s natural grainy texture provides an earthy and authentic feel, while the emitted Plasmacluster Ions delicately attach to the skin’s surface, forming a nourishing protective layer. This layer helps preserve skin moisture, enhance elasticity, and improve overall texture, contributing to healthier and more vibrant skin.
Sharp places great importance on safety and has subjected Plasmacluster to thorough verification and testing according to the highest standards of good laboratory practice (GLP) using international testing guidelines established by the OECD. By adhering to these stringent standards, Sharp ensures that consumers can feel confident and reassured when using their products. This commitment to safety and reliability underlines Sharp’s dedication to providing a trustworthy and dependable air purification solution.
Since its initial launch in 2000, Sharp’s air purification solutions featuring Plasmacluster Technology have sold over 100 million units worldwide, positively impacting lives around the globe. The new Purefit Plasmacluster Air Purifier will be available starting in September 2023, providing consumers with a powerful tool to combat air pollution and improve their well-being.
