As a Gold Partner (Still Camera and Desktop Printer) of the Tokyo 2020 Games, Canon helped support professional photographers through the establishment of a camera service booth inside the Main Press Centre so they were in the best condition possible to capture photos of athletes engaged in high-level competition during the Opening Ceremonies, Closing Ceremonies and competition events of the Tokyo 2020 Games.
Canon is active behind the scenes at a wide variety of sporting events, aiming to achieve “zero downtime” for professional photographers so they are never forced to stop and miss definitive moments of these intense competitions.
For decades, the Canon has built a reliable reputation and helped support journalists on the front lines through a wide range of services. In addition to such products as the company’s professional flagship camera, the EOS-1D X Mark III, used by a large number of photographers thanks to its high reliability and ease-of-use, Canon provided on-site support during the eight competition events of the Tokyo 2020 Games. Canon achieved the top share, approximately 55%, of cameras used by professional press photographers at the event.
Alongside the EOS-1D X Mark III, Canon’s EOS R5 and EOS R6 mirrorless cameras were widely used. What’s more, test units of the in-development EOS R3—with high performance and high reliability designed to meet the needs of professional and enthusiast users—were used by a limited number of professional photographers, who gave the camera high praise.
Canon’s Robotic Camera System CR-S700R, which enables image capture from a variety of viewpoints and angles, was also installed in multiple locations, contributing to the creation of innovative new ways to capture photos. Canon will continue striving to create competitive, highly reliable products and, through such on-site support of journalists as equipment maintenance, contribute to the further advancement of photographic and videographic expression.
