FWD Takaful Berhad has launched its new online channel offering FWD Protect Direct, Malaysia’s first Takaful protection plan that covers up to four family members under one certificate with automatic underwriting.
FWD Protect Direct
FWD Protect Direct has a unique single-certificate plan with four plan options: individual, couple, family (up to two children) and single parent (up to two children). A single-certificate plan saves customers the hassle of having to participate and manage multiple Takaful certificates.
Available for as low as RM0.40 per day for an individual plan and RM1.20 per day for a family plan, the contribution is level throughout the term of the certificate, so customers do not have to manage increasing contribution as they grow older.
FWD Protect Direct also provides a waiver of future contributions should the certificate owner pass on, ensuring continuous protection for the rest of the family. Similar to other FWD Takaful offerings, FWD Protect Direct will only have three exclusions; whereby the death benefit will be paid out unless death happens due to suicide within the first year, unlawful acts and war.
Online Customer Experience
Customers can instantly get quotes and check for eligibility through its dynamic application questions, reflexive questioning and predictive underwriting. The fully automated process is truly a market differentiator that makes for an easy user experience, which demonstrates FWD Takaful’s customer-led approach.
The channel has an intuitive user interface based on responsive design supported by help texts; underpinned by FWD Takaful’s easy to understand and simple language. Customers can expect to start their protection within 24 hours upon completing their application and certificates are delivered directly to their email.
In addition, FWD Takaful is collaborating with digital health technology company Walnut Wellness to launch FWD Hero Sihat. This health engagement tool provides users free consultation on health and wellness through WhatsApp. Walnut Wellness uses their own locally developed chatbot answered by professional health experts to instantly address health and wellness queries.
For more information, visit www.fwd.com.my
