Together, Let's REWILD Our Planet – Singapore’s first Social Augmented Reality Experience

From 6 April to 2 June 2019, ArtScience Museum visitors will be able to explore the forests of Borneo or dive deep into the coastal seas of Southeast Asia with REWILD Our Planet, Singapore’s first Social Augmented Reality (AR) experience jointly developed by the World Wide Fund for Nature (WWF), Google, Netflix, ArtScience Museum at Marina Bay Sands and PHORIA. The sensorial experience connects people to nature and one another through immersive storytelling that blends cutting-edge AR technology with stunning 4K video footage from Our Planet, a new Netflix original documentary series voiced by world-renowned naturalist, Sir David Attenborough, that launches today.

REWILD Our Planet is built around four natural landscapes representing the last wilderness places on Earth:

1. Forests of Borneo and India
2. Oceans of Asia
3. Grasslands of Mongolia
4. Frozen worlds of the Arctic

Combining spectacular IMAX-style projections with spatial soundscapes and AR, the experience unfolds through the lens of the Google Pixel 3, where groups of participants can work together to build natural landscapes in 3D. They will unlock global weather patterns and magical animal encounters, ending with a deeper understanding of shared solutions and a meaningful pledge to act and help bring nature back.

Protecting Our Planet is a Shared Responsibility

Beyond showcasing the breathtaking diversity of our planet, the experience is also intended to drive important conservation conversations, highlighting the fragility of the planet and the negative impacts of humankind. It shows a path forward by pointing to solutions, so participants come away understanding not just the threats that face our planet, but also what must be done collectively, ensuring people and nature can thrive alongside each other.

Combining State of the Art Technology and Quality Entertainment

The experience uses footage from Our Planet, an eight-part series that showcases the planet’s most precious species and fragile habitats, revealing amazing sights on Earth in ways they have never been seen using the latest in filming technology. From the creators of the award-winning series Planet Earth, and the result of a four-year collaboration with Silverback Films and WWF, Our Planet combines stunning photography and technology with an unprecedented, never-before-filmed look at the planet’s remaining wilderness areas and the rare and wonderful animals that call these places home. The ambitious project was filmed in 50 countries across all the continents of the world, with over 600 members of crew capturing over 3,500 filming days.

Footage from Our Planet was then integrated with Google’s ARCore technology – an Android Software Development Kit (SDK) that works with Java and Unity and Unreal, and includes Application Programming Interfaces (APIs) that bring AR to mobile devices without requiring any special hardware. PHORIA’s unique digital twin system which, once activated with Google’s ARCore, enables the 2D content to break free from the screen and seamlessly flow into the space around users.

Singapore Taking the Initiative in the Global Conversation

REWILD Our Planet has been engineered in a modular way to pop up remotely anywhere in the world, and the AR activation has brought together a world-class line up of venues to bring its experiential conservation message to the world. ArtScience Museum at Marina Bay Sands in Singapore is its first stop, with the experience later travelling to Dolby SoHo in New York City and We The Curious in Bristol, each venue bringing with it a unique, personalised flavour of the region.

Details of REWILD Our Planet in Singapore